The collection features five modular storage and display pieces that stack together. Intended for work environments and public spaces, the collection represents the UK brand's first venture into wooden furniture.
As such, London-based Crofts said he wanted to keep the designs "intentionally simple in form, with a clear focus on materiality and construction".
"Douglas fir has been carefully chosen for its inherent quality and prominent exposed grain," said Crofts. "It's been treated with a white oil finish to create a warm visual counterpoint to the raw, authentic, hot rolled steel and concrete, and the solid surface, that is used elsewhere in the range."
Each piece is designed to be used as either a standalone piece or in conjunction with other products in the collection.
"The collection is designed with the potential to be viewed at 360 degrees, with all details presented at both the front and the back of each piece – thereby allowing for mid-floor positioning, as well as against a wall or partition," said the brand.
The first item in the collection is Chamfer, which consists of a series of connecting modules that lock into a wider steel frame. It has concrete legs and comes with an optional steel mesh infill to form a transparent backdrop to the modules.
Stack is a U-shaped stacking system where each unit is stacked together to create an overall piece.
"The system is available in countless iterations, whether fully or partially open or closed, and with options for the display of documents, literature and artwork," said Crofts.
Grid consists of a series of eight modules with the option of both open and closed storage. It has a powder-coated steel frame and an MDF shell.
Another piece in the collection is the 360 storage unit, which is formed of three components. It is made from black Valcromat and natural-coloured MDF.
Meanwhile the Bench features a black Valcromat platform in a matt finish. It gives the option of integrating two or three seats, and works in conjunction with Grid and Stack systems.
Paul Crofts Studio has previously submerged seating areas below the floor in a advertising agency Fold 7's office, and created a showroom for Isomi in a former London print factory.