Ukrainian designer Victoria Yakusha has created a sculptural, almost monochromatic interior for a jewellery brand's flagship boutique in New York City.
Also from Ukraine, the brand Guzema's store in SoHo is its first US flagship and occupies a 1,100-square-foot (102-square-metre) space on Wooster Street.
Victoria Yakusha Studio used her signature minimalist style to design a space that feels calming and curated.
"My work here was closer to that of a sculptor," said founder Victoria Yakusha. "We didn't want the feeling of traditional retail. We wanted something more intimate."
The long, narrow interior is laid out with products presented in recessed niches on both sides, and inside a series of sculptural vitrines running back through the centre.
These monolithic islands are upholstered in dove-grey suede and "rounded like a river stone" to create a soft, serene statement.
The remainder of the decor is slightly lighter in colour, with mineral-toned plaster and matching storage units creating the impression of a single cohesive surface.
In the store window, a series of white hand-sculpted vessels with textured skins and bowl-like tops are used to present Guzema's jewellery in a novel way.
These pieces follow the same visual language as the Sonaih floor lamp from Yakusha's own design brand Faina, which produces furniture, lighting and decor.
"We wanted the jewelry to feel discovered, not just displayed. That's how we came to the idea of the installation," Yakusha said. "Each vessel is hand-sculpted, layer by layer. It's an artwork in itself. It becomes part of the experience, a way of revealing something precious."
At the back of the store is a semi-private consultation area for one-on-one appointments, screened from the main space by a glass-block partition.
Several more Faina designs feature in this salon, including a curved sofa, ottoman and sconce, along with a burnished-metal table and silver tableware by Natalia Criado.
A former fashion editor, Yakusha has opened galleries for her furniture line in both Antwerp and Miami, and earlier designed the interior for Kyiv eatery Istetyka that balances rough and smooth surfaces.
Since Russia invaded Ukraine in 2022, she has designed a furniture collection as an homage to her homeland and proposed a museum to preserve threatened Ukrainian cultural heritage.
The photography is by Matthew Williams.