Dezeen Magazine

East Side Story by Sibling

East Side Story by Sibling

Clothes printed with artist Richard Woods' woodgrain graphics featured in this week's Spring Summer 2014 show by London fashion studio Sibling.

East Side Story by Sibling

Woods' signature timber-like designs patterned Sibling's garments and were echoed on the wall at the start of the catwalk.

East Side Story by Sibling SS14

The collection also included knitted sportswear, comprising panels of circular links and diamond lattices used to make shorts, three-quarter-length trousers and deep V-necks.

East Side Story by Sibling SS14

Thick black seams, collars, cuffs and hems created outlines around sections coloured in saturated shades of pink, purple, blue and green, taken from the 1961 movie West Side Story.

East Side Story by Sibling

The use of line was meant to reference the title sequence of West Side Story, designed by American graphic designer Saul Bass who was recently honoured with an animated Google doodle. "Bass is the king of creating narrative through the sparse use of lines," said Sibling.

East Side Story by Sibling SS14

One fine-knit pink jumper, with black bands across the shoulders and around the tops of dropped sleeves, billowed around the hips and wrists.

East Side Story by Sibling

Blue leopard print was used for a bomber jacket and shorts in one outfit, then for an unbuttoned sleeveless jacket and cropped trousers in the next.

East Side Story by Sibling SS14

Various shades of denim were worn over shirts and shorts, which were printed with female figures or fists grasping jagged arrows.

East Side Story by Sibling

Towards the end of the show, blue tracksuits emblazoned with stars depicted an "S" on the back of a hooded top and the front of a sleeveless sweatshirt.

East Side Story by Sibling

Unusually, the designers encouraged models to smile as they paraded the attire during London Collections: Men, the city's menswear-only fashion event, earlier this week.

East Side Story by Sibling

Sibling's mens collection last season included oversized knitted accessories and their Autumn Winter 2013 womenswear show featured colourful crocheted flowers.

East Side Story by Sibling

Earlier this year, Richard Woods collaborated with designer Sebastian Wrong to create a collection of chairs that wouldn't seem out of place in a cartoon.

East Side Story by Sibling

Photos are by Christopher Dadey.

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Sibling provided us with the following information:


East Side Story - Sibling Spring Summer 2014

West Side Story becomes East Side Story for Sibling this season bringing the tale of angry American youth closer to home.

East Side Story by Sibling

“Finger clicks, high kicks, yet never feminizing men,” were just some of the messages taken on board from the musical by Sibling, AKA Joe Bates, Cozette McCreery and Sid Bryan. Saul Bass’ iconic film titles also inspired the graphic use of line in the collection.

East Side Story by Sibling

“One of the key words for us this season is ‘graphic’,” explain Sibling. “The nature of knit, its texture, softness and drape – we wanted to bring hard lines into it. Saul Bass is the king of creating narrative through the sparse use of lines. Then there is the idea of the youthful male, the idea of young men setting themselves into tribes and having dress codes as tribes. Whether that is a motorcycle gang, a street gang – their dress is their literal badge of honour.”

East Side Story by Sibling

There is a collaboration with the artist Richard Woods that also emphasises the use of graphics in the collection, with his signature woodprint.

East Side Story by Sibling

A nod to American sportswear is given a British domestic spin – or rather knit. And for the first time Sibling unveil their denim pieces made on the model of traditional American military apparel.

East Side Story by Sibling

The global message of American youth culture also finds it’s expression in the influence of Bruce Davidson’s photographs on the collection. In particular the blown-up embroidered motifs from denim gang jackets, WW2 airplane nose art and the scrawled graffiti prints that are peppered throughout.

East Side Story by Sibling

At times utilizing the stiff plastic strings that go to make Scoobie friendship bracelets, new, lightweight woven knits incorporate their structural form. This is also a nod to the Ndebele tribe’s distinct colourful and graphic style of decoration.

East Side Story by Sibling

And much of the colouring of the collection has a debt to them as well as to the cinematographer Daniel L Fapp’s colour saturation of West Side Story: Shark Blue, lilac, lime, Jet Blue and mint green.

East Side Story by Sibling

This Spring-Summer collection marks the fifth anniversary of Sibling’s men’s knitwear line.


As British artist Richard Woods' prints were used in this collection, we take a look back at work and collaborations that use his distinct graphics.

Featured artist: Richard Woods
Logo Chairs by Richard Woods and Sebastian Wrong

His most recent in a series of collaborations with former Established & Sons Ltd design director Sebastian Wrong saw the creation of a collection of cartoon-like chairs.

Featured artist: Richard Woods
Established & Sons in Milan

The pair also launched a range of bedroom furniture in Milan 2007, which went on to become Established & Sons Ltd's best-selling products.

Featured designer: Richard Woods
Design against the clock at Established & Sons

Woods created an installation in one day as part of Established & Sons Ltd's Design Against the Clock series of performances at a Mayfair gallery in 2010.

Featured artist: Richard Woods
Modern Art Oxford extension by dRMM

In the same year, his distinct graphics were used on the shutter, bar and furniture for a gallery extension in Oxford by architects dRMM.

See all our stories about design by Richard Woods »