2020 longlists

Adidas x Jacquard x EA Sports Fifa Mobile
by Google

Google ATAP

Google has designed a product that merges the real world with virtual gaming.

Google's universal tag Jacquard has been used to create the virtual gaming experience with Adidas and EA Sports Fifa Mobile. Adidas GMR is defining the future of connected play, thanks to a unique collaboration between three leading brands in sports, gaming and technology.

Powered by the Jacquard Tag's advanced machine-learning algorithms, Adidas GMR measures kicks, shot power, distance and speed. When you engage in real-world football activity through a series of specifically created challenges, you can earn rewards and improve your Ultimate Team™ performance.


This project has been longlisted in the product design category of Dezeen Awards 2020.

Designer: Google
Project: GMR: Adidas x Jacquard by Google x EA Sports Fifa Mobile
Read more: Google

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