2022 results

Philips Paediatric Coaching Solution
by Philips

Philips Pediatric Coaching Solution for MRI by Philips
Philips Experience Design

Philips has created a holistic solution for children to prepare them for the experience of having a scan.

The product was created in response to the knowledge that undergoing an MRI exam can be a stressful experience for children. The holistic solution aims to prepare and guide children at all stages of the process, whether at home, in the waiting room or while being scanned. It consists of a gamified mobile app, an educational toy scanner, and guidance in MRI scanner's bore.

The solution ensures that parents know what to expect, children are empowered and well-prepared, and doctors are supported in getting the high-quality images they need for their diagnosis.

In an interactive game, children help Ollie undergo a scan, learn why it is important to lie still, and explore the scanner in AR.

This project has been longlisted in the product design category of Dezeen Awards 2022.

Designer: Philips

Project: Philips Paediatric Coaching Solution

Headline sponsors



Media partners