Magpie Studio has designed an age-appropriate brand that prioritises interaction.
As we move towards a post-pandemic world, the World Health Organisation is anticipating a mental health crisis among children. Despite this, the idea of psychotherapy remains heavily stigmatised within society as a whole, and inaccessible to young people.
Magic Canvas has set out to redefine how these vital services should look, sound and feel, helping children to overcome their fears about psychotherapy and learn to express themselves.
This project has been longlisted in the graphic design category of Dezeen Awards 2021.
Designer: Magpie Studio
Project: Magic Canvas