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Pentagram

  • Pentagram designs "future-proof" sonic logo for digital music standard MIDI

    MIDI, the global standard that allows digital musical instruments to talk to each other, has a new brand identity based on sound waves designed by Pentagram. More

    Cajsa Carlson | 26 January 2021 | Leave a comment
  • Pentagram creates new visual identity for The Moholy-Nagy Foundation

    Design consultancy Pentagram has created new branding for The Moholy-Nagy Foundation, which aims to embody the style and methods that artist and Bauhaus educator László Moholy-Nagy used in his work. More

    Natashah Hitti | 3 January 2021 | Leave a comment
  • Rolls-Royce unveils "confident but quiet" rebrand by Pentagram

    Pentagram has redesigned Rolls-Royce's visual identity, updating the iconic Spirit of Ecstasy emblem to become the luxury car brand's main logo. More

    Natashah Hitti | 25 August 2020 | Leave a comment
  • Paula Scher covers High Line in green dots to encourage social distancing

    New York's High Line park has reopened to the public following coronavirus lockdown with 1,000 painted green dots graphic designer Paula Scher created as markers for social distancing. More

    Eleanor Gibson | 21 July 2020 | Leave a comment
  • Pentagram "future-proofs" Thames & Hudson with latest rebrand

    Pentagram has designed a fresh visual identity for publishing house Thames & Hudson that is "part modernisation and part restoration". More

    Natashah Hitti | 3 April 2020 | Leave a comment
  • Pentagram designs branding for CBD sparkling drink Fountain to "stand out"

    Pentagram has created the brand identity for Fountain, a craft CBD sparkling-water drink, to feature curving lines modelled on the shape of the letter "f". More

    Kristine Klein | 20 March 2020 | Leave a comment
  • Pentagram and Yoto design screen-free audio player for children

    Tech startup Yoto teamed up with Pentagram to develop an interactive audio toy that plays stories, music, radio and podcasts for children without the need for a screen. More

    Natashah Hitti | 16 February 2020 | Leave a comment
  • Pentagram creates "21st-century identity" for Yahoo

    Pentagram has redesigned Yahoo's logo and branding to give the search engine a "bold and confident" identity for the 21st century. More

    Tom Ravenscroft | 26 September 2019 | Leave a comment
  • Yuri Suzuki gives Raymond Scott's Electronium electronic sequencer an AI makeover

    Japanese designer Yuri Suzuki has reimagined a sixty-year-old electronic sequencer machine as a physical piece of music software that uses artificial intelligence to generate melodies. More

    Gunseli Yalcinkaya | 8 May 2019 | Leave a comment
  • Pentagram creates Flight Center font for hotel in Eero Saarinen's JFK airport terminal

    Lettering used in Eero Saarinen's 1960s TWA Flight Center at John F Kennedy International Airport in New York provided the cues for the branding of the new hotel in the terminal building. More

    David Braha | 24 April 2019 | Leave a comment
  • Pentagram deconstructs Slack's hashtag logo in rebrand

    Pentagram has adapted the logo of workplace messaging system Slack into a pattern of speech bubbles and lozenge shapes as part of a rebranding effort. More

    Eleanor Gibson | 17 January 2019 | Leave a comment
  • Mastercard drops name from logo in subtle brand refresh by Pentagram

    Pentagram has removed Mastercard's name from its logo, meaning the credit card company will now use only the red and yellow intersecting circles as its brand mark on cards and at physical and digital retail payment points. More

    Augusta Pownall | 10 January 2019 | Leave a comment
  • Yuri Suzuki and Pentagram drop anti-Brexit acid house album

    Japanese artist Yuri Suzuki has released an acid house record and corresponding video protesting Brexit and the rise of anti-immigrant mentality. More

    Gunseli Yalcinkaya | 20 December 2018 | Leave a comment
  • Pentagram prints stencil-style supergraphic across ICA Boston

    A logo resembling "stencil letterforms" is printed on the exterior of the Diller Scofidio + Renfro-designed art gallery on Boston's waterfront, as part of a major branding overhaul by graphic design studio Pentagram. More

    Eleanor Gibson | 11 December 2018 | Leave a comment
  • Pentagram and Map create bold visual identity for Graphcore's computer hardware

    Pentagram and Map have set out to prove that computer hardware doesn't have to be "cold, dark boxes", by designing colourful products for machine-learning technology startup Graphcore. More

    Natashah Hitti | 26 November 2018 | Leave a comment
  • Pentagram evokes speed with branding for online car shop Vroom

    The silhouettes and movement of speeding racing cars influenced the slanted lettering of this wordmark, designed by Pentagram's New York office as part of a rebrand for an online auto trader. More

    Eleanor Gibson | 8 October 2018 | Leave a comment
  • 45 designers create flags to "celebrate the independent spirit of Bankside" at London Design Festival

    Flags by designers including Morag Myerscough, James Joyce, Alan Kitching and Supermundane will fly during this year's London Design Festival, to showcase the creativity of the Bankside Design District. More

    Gunseli Yalcinkaya | 7 September 2018 | Leave a comment
  • Pentagram models US Library of Congress logo on bookends

    Pentagram's New York office has updated the visual identity for America's Library of Congress in Washington DC, with a shape-shifting logo that resembles stacks of books and bookends on a shelf. More

    Eleanor Gibson | 28 August 2018 | Leave a comment
  • Pentagram rebrands Nashville art museum with 1930s-influenced logo

    Pentagram's Austin studio has included an "art deco-style" letter S in this new identity for an art museum in Nashville, Tennessee, taking cues from the 1930s building it occupies.  More

    Eleanor Gibson | 13 July 2018 | Leave a comment
  • Pentagram creates ever-evolving brand identity for tech company Cytora

    Pentagram has given insurance tech company Cytora an animated visual identity that aims to demystify how the business works. More

    Rima Sabina Aouf | 6 June 2018 | Leave a comment
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More Pentagram stories

Harding Huebner perches Nova Residence on sloped site in North Carolina

Sprawl in America "is not good for our climate" says Barack Obama

Barack Obama at AIA

Video captures Heatherwick Studio's jewel-like Glasshouse unfolding

Aerial view of Glasshouse by Heatherwick Studio

Nao Iwanari models inward-facing Aquarium House in Kanagawa on a fish tank

Aquarium House in Kanagawa by Nao Iwanari
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Studio of Environmental Architecture drapes sails over mountainside home in Bequia

Architecture should abandon "top-down" management to improve working conditions says Gensler co-CEO

Gensler co-CEO Andy Cohen

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BIG "connects the past with the present" with Corten extension to Refugee Museum of Denmark

Refugee Museum of Denmark by BIG

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Casa Mague

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Highlights

  • BIG's Dock A at Zurich Airport

    Architecture


    Timber terminal

    Architecture


    Timber terminal

  • Casa Mague

    Residential


    Mexican holiday home

    Residential


    Mexican holiday home

  • Refugee Museum of Denmark by BIG

    Architecture


    Refugee Museum of Denmark

    Architecture


    Refugee Museum of Denmark

  • Interior of Ombú by Foster + Partners

    Office architecture


    Foster + Partners demountable office

    Office architecture


    Foster + Partners demountable office

  • Residential


    Sail-topped house

    Residential


    Sail-topped house

  • Richard Serra gallery designed by Thomas Phifer

    Architecture


    Monolithic gallery

    Architecture


    Monolithic gallery

  • Aerial view of Glasshouse by Heatherwick Studio

    Architecture


    Heatherwick kinetic greenhouse

    Architecture


    Heatherwick kinetic greenhouse

  • Bright yellow covers the runway at Louis Vuitton's Spring Summer 2023 show

    Fashion


    "Racetrack" catwalk

    Fashion


    "Racetrack" catwalk

  • Barack Obama at AIA

    Architecture


    Obama on architecture

    Architecture


    Obama on architecture

  • The Estuary Hopper bus partially submerged in water

    Future Mobility Competition finalists


    Semi-amphibious bus

    Future Mobility Competition finalists


    Semi-amphibious bus

  • Balenciaga and Prada outfits can be purchased at Metas Avatars Store

    Software and web design


    Digital designer clothing

    Software and web design


    Digital designer clothing

  • Interior image of the Prada Spring Summer 2023 menswear show space by AMO

    Fashion


    Prada paper house

    Fashion


    Prada paper house

  • Office for United Nations on Lake Geneva by SOM and Burckhardt+Partner

    Architecture


    United Nations office

    Architecture


    United Nations office

  • Children's Institute designed by Frank Gehry to open in LA

    Architecture


    Frank Gehry Children's Institute

    Architecture


    Frank Gehry Children's Institute

  • Biosphere hotel room at the Treehouse hotel in Swedish Lapland

    Hotels


    BIG birdhouse-covered treehouse

    Hotels


    BIG birdhouse-covered treehouse

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