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Pentagram

  • KARRI messenger, generation 2 by Pentagram

    Pentagram refreshes Karri's screen-free smartphone for kids

    Inspired by the simplicity of walkie talkies, design agency Pentagram has updated tech company Karri's smartphone for kids with new features intended to make communication "as intuitive as possible". More about Pentagram refreshes Karri's screen-free smartphone for kids

    Natasha Levy | 12 October 2025 | Leave a comment
  • Pentagram rebrand

    Pentagram creates logo for Austin based on its "natural beauty"

    Design agency Pentagram has created a new city logo for Austin, Texas, USA composed of green and blue arches representative of the surrounding landscape, which was reportedly leaked early and has drawn criticism. More about Pentagram creates logo for Austin based on its "natural beauty"

    Ellen Eberhardt | 23 September 2025 | Leave a comment
  • Data is always a "fragment of a story" says information designer Giorgia Lupi

    Pentagram partner and Dezeen Awards 2025 judge Giorgia Lupi talks to Dezeen about how she uses storytelling to uncover the personal, emotional and cultural layers behind the data. More about Data is always a "fragment of a story" says information designer Giorgia Lupi

    Chater Paul Jordan | 19 August 2025
  • Foster + Partners Industrial Design

    Rebranded Foster + Partners Industrial Design set to produce wearable gadgets

    Foster + Partners Industrial Design has started developing wearable technology and consumer electronics as it rebrands with a Pentagram-designed graphic identity and dedicated website. More about Rebranded Foster + Partners Industrial Design set to produce wearable gadgets

    Tom Ravenscroft | 2 April 2025 | Leave a comment
  • Simon Allford, Giorgia Lupi and Norman Teague revealed as Dezeen Awards 2025 judges

    Simon Allford, Giorgia Lupi and Norman Teague revealed as Dezeen Awards 2025 judges

    Architect Simon Allford, interior designer Alexandra Donohoe Church and designers Norman Teague and Giorgia Lupi have joined the judging panel for Dezeen Awards 2025. More about Simon Allford, Giorgia Lupi and Norman Teague revealed as Dezeen Awards 2025 judges

    Jessica Smee | 24 March 2025
  • orange app on an iphone

    Pentagram creates "inherently eclectic" visual identity for Reddit

    Design studio Pentagram has rebranded social media platform Reddit, including rendering the brand's alien mascot, Snoo, in 3D. More about Pentagram creates "inherently eclectic" visual identity for Reddit

    Ellen Eberhardt | 1 December 2023 | Leave a comment
  • Sonic Bloom by Yuri Suzuki

    Five key projects by sound designer and Dezeen Awards judge Yuri Suzuki

    Pentagram sound design partner Yuri Suzuki has joined Dezeen Awards 2023 as a judge. Here, he selects five key projects that best reflect his work. More about Five key projects by sound designer and Dezeen Awards judge Yuri Suzuki

    Elisa Barkan | 13 July 2023
  • Ambessa Play DIY flashlight kit by Jon Marshall at Pentagram

    Pentagram works with child refugees to design Ambessa Play flashlight kit

    Design studio Pentagram has partnered with social enterprise Ambessa Play to create a DIY flashlight that will be sent to children in refugee camps. More about Pentagram works with child refugees to design Ambessa Play flashlight kit

    Rima Sabina Aouf | 10 May 2023 | Leave a comment
  • A cat walking between colourful tiles

    Designers experiment with traditional tile-making techniques for Pentagram x Huguet collection

    Partners at design consultancy Pentagram have created a collection of contemporary tiles and objects for Mallorcan tile brand Huguet, which is on show at London Design Festival and includes glow-in-the-dark tiles. More about Designers experiment with traditional tile-making techniques for Pentagram x Huguet collection

    Alyn Griffiths | 21 September 2022 | Leave a comment
  • Pentagram's brand identity for MIDI

    Pentagram designs "future-proof" sonic logo for digital music standard MIDI

    MIDI, the global standard that allows digital musical instruments to talk to each other, has a new brand identity based on sound waves designed by Pentagram. More about Pentagram designs "future-proof" sonic logo for digital music standard MIDI

    Cajsa Carlson | 26 January 2021 | Leave a comment
  • Pentagram's brand identity for The Moholy-Nagy Foundation

    Pentagram creates new visual identity for The Moholy-Nagy Foundation

    Design consultancy Pentagram has created new branding for The Moholy-Nagy Foundation, which aims to embody the style and methods that artist and Bauhaus educator László Moholy-Nagy used in his work. More about Pentagram creates new visual identity for The Moholy-Nagy Foundation

    Natashah Hitti | 3 January 2021 | Leave a comment
  • Pentagram designs new brand identity for Rolls Royce Motor Cars

    Rolls-Royce unveils "confident but quiet" rebrand by Pentagram

    Pentagram has redesigned Rolls-Royce's visual identity, updating the iconic Spirit of Ecstasy emblem to become the luxury car brand's main logo. More about Rolls-Royce unveils "confident but quiet" rebrand by Pentagram

    Natashah Hitti | 25 August 2020 | Leave a comment
  • Paula Scher covers High Line in green dots to encourage social distancing

    Paula Scher covers High Line in green dots to encourage social distancing

    New York's High Line park has reopened to the public following coronavirus lockdown with 1,000 painted green dots graphic designer Paula Scher created as markers for social distancing. More about Paula Scher covers High Line in green dots to encourage social distancing

    Eleanor Gibson | 21 July 2020 | Leave a comment
  • Pentagram

    Pentagram "future-proofs" Thames & Hudson with latest rebrand

    Pentagram has designed a fresh visual identity for publishing house Thames & Hudson that is "part modernisation and part restoration". More about Pentagram "future-proofs" Thames & Hudson with latest rebrand

    Natashah Hitti | 3 April 2020 | Leave a comment
  • Fountain branding by Pentagram

    Pentagram designs branding for CBD sparkling drink Fountain to "stand out"

    Pentagram has created the brand identity for Fountain, a craft CBD sparkling-water drink, to feature curving lines modelled on the shape of the letter "f". More about Pentagram designs branding for CBD sparkling drink Fountain to "stand out"

    Kristine Klein | 20 March 2020 | Leave a comment
  • Pentagram and Yoto design screen-free audio player for children

    Tech startup Yoto teamed up with Pentagram to develop an interactive audio toy that plays stories, music, radio and podcasts for children without the need for a screen. More about Pentagram and Yoto design screen-free audio player for children

    Natashah Hitti | 16 February 2020 | Leave a comment
  • Yahoo rebrand by Pentagram

    Pentagram creates "21st-century identity" for Yahoo

    Pentagram has redesigned Yahoo's logo and branding to give the search engine a "bold and confident" identity for the 21st century. More about Pentagram creates "21st-century identity" for Yahoo

    Tom Ravenscroft | 26 September 2019 | Leave a comment
  • Yuri Suzuki Electronium

    Yuri Suzuki gives Raymond Scott's Electronium electronic sequencer an AI makeover

    Japanese designer Yuri Suzuki has reimagined a sixty-year-old electronic sequencer machine as a physical piece of music software that uses artificial intelligence to generate melodies. More about Yuri Suzuki gives Raymond Scott's Electronium electronic sequencer an AI makeover

    Gunseli Yalcinkaya | 8 May 2019 | Leave a comment
  • Pentagram designs Flight Center Gothic typeface for New York's new TWA Hotel

    Pentagram creates Flight Center font for hotel in Eero Saarinen's JFK airport terminal

    Lettering used in Eero Saarinen's 1960s TWA Flight Center at John F Kennedy International Airport in New York provided the cues for the branding of the new hotel in the terminal building. More about Pentagram creates Flight Center font for hotel in Eero Saarinen's JFK airport terminal

    David Braha | 24 April 2019 | Leave a comment
  • Slack rebrand by Pentagram

    Pentagram deconstructs Slack's hashtag logo in rebrand

    Pentagram has adapted the logo of workplace messaging system Slack into a pattern of speech bubbles and lozenge shapes as part of a rebranding effort. More about Pentagram deconstructs Slack's hashtag logo in rebrand

    Eleanor Gibson | 17 January 2019 | Leave a comment
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commented

  1. 1Simon Weckert creates Digital Camouflage shirt to avoid AI video surveillance
  2. 2US government may demolish Kennedy Center due to "structural death spiral"
  3. 3Five innovative smartphones and dumbphones that put design first
  4. 4This week we reported on a colourful shirt that stops AI video surveillance
  5. 5Six farmhouse renovations that bring their bucolic surroundings into view 
  6. Simon Weckert creates Digital Camouflage shirt to avoid AI video surveillance
  7. US government may demolish Kennedy Center due to
  8. Five innovative smartphones and dumbphones that put design first
  9. This week we reported on a colourful shirt that stops AI video surveillance
  10. Six farmhouse renovations that bring their bucolic surroundings into view 
  1. 1US government may demolish Kennedy Center due to "structural death spiral"
  2. 2Simon Weckert creates Digital Camouflage shirt to avoid AI video surveillance
  3. 3Construction begins on world's tallest jail in Manhattan
  4. 4Riksbyggen creates Sweden's smallest apartments to "make the housing crisis tangible"
  5. 5OMA completes first US affordable housing development
  6. US government may demolish Kennedy Center due to
  7. Simon Weckert creates Digital Camouflage shirt to avoid AI video surveillance
  8. Construction begins on world's tallest jail in Manhattan
  9. Riksbyggen creates Sweden's smallest apartments to
  10. OMA completes first US affordable housing development

Studio Font perches cliffside home in Mexico on inhabitable concrete columns

Casa Diez Pies by Studio Font

Open Studio designs izakaya-style restaurant with "half-dipped dumpling" lamp

Red dumpling above yellow seat

Studio NRG designs Lilium Chair out of recycled metal car rims

Studio NRG

Fabio Fantolino looks to 1960s offices for interior of retro Turin bar

Seating area beneath mezzanine

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"Design weeks need to start framing repair as aspirational"

Design Preowned showroom Copenhagen

Parametricism "changed how we think" as architects says Melike Altınışık

Melike Altınışık portrait

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Highlights

  • Office by Nature by Studio Massimo

    Architecture

    Grass-topped office

    Architecture
    Grass-topped office
  • Digital Camouflage shirt by Simon Weckert

    Design

    Anti-AI shirt

    Design
    Anti-AI shirt
  • Water Tower pavilion by studios Cella Collective and Mitre & Mondays

    Installations

    Key Houghton Festival installations

    Installations
    Key Houghton Festival installations
  • Pasona hotel on Awaji Island by Shigeru Ban

    Architecture

    Shigeru Ban wellness retreat

    Architecture
    Shigeru Ban wellness retreat
  • Within the Earth by Alexandre Pavlidis

    Architecture

    Sunken home

    Architecture
    Sunken home
  • Light Flip phone

    Technology

    Innovative phones

    Technology
    Innovative phones
  • Arte Abierto Baja by Sordo Madaleno Arquitectos

    Architecture

    Open-air art gallery

    Architecture
    Open-air art gallery
  • Heinz

    Design

    Heinz ketchup bottle redesign

    Design
    Heinz ketchup bottle redesign
  • Transform 1012 N Main Street

    Architecture

    Converted KKK building

    Architecture
    Converted KKK building
  • Colégio de Santa Maria by António Costa Lima Arquitectos

    Architecture

    Concrete school extension

    Architecture
    Concrete school extension
  • Zara Shanghai flagship by AIM Architecture

    Interiors

    Zara Shanghai flagship store

    Interiors
    Zara Shanghai flagship store
  • Chenhu Migratory Bird Observation Tower by Xiang Architects

    Architecture

    Double-helix viewpoint

    Architecture
    Double-helix viewpoint
  • New York City skyline

    Architecture

    Architecture revenue slump

    Architecture
    Architecture revenue slump
  • Design

    IKEA collectible design

    Design
    IKEA collectible design
  • OMA social housing san francisco

    Architecture

    OMA affordable housing

    Architecture
    OMA affordable housing
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