100% by Ross Lovegrove for Danese



British designer Ross Lovegrove has designed a desk light with the circuitry on the outside for Italian brand Danese.


The lamp is constructed from white-painted aluminium sheets with a flexible printed circuit and touch-sensitive dimmer switches mounted on the surface.


The intensity of light emitted is controlled using an electronic card.


More about Ross Lovegrove on Dezeen:

HU for Issey Miyake
Cosmic Angel, Cosmic Ocean and Cosmic Leaf for Artemide
Freedom by Ross Lovegrove
Design Miami Chat Shows: Ross Lovegrove
Alpine Capsule by Lovegrove Studio
Car on a Stick by Ross Lovegrove
Solar Tree by Ross Lovegrove
Movie of Future Systems and Ross Lovegrove at the London Design Festival
Ross Lovegrove for KnollStudio
Lovegrove and Colani at the Design Museum
How they did the floor at the KEF launch
Ross Lovegrove in Milan
Ross Lovegrove at Philips de Pury
Ross Lovegrove for VitrA
Ross Lovegrove to show in New York

Here's some more information from Danese:


100% (Task Light)

The shape is simple but reveals the deepness of the thought that was the genesis for the design: richness, performance accuracy, care for the relationship between the product and the user and high-technology are finely combined within the simplicity of its form.


The beauty of the shape is evidenced by the choice of the details, the equilibrium of the proportions, the communicative force of the chromatic changes that underline the technological elements of the design (the Kapton orange that runs on the top of the lamp and the aluminum of the chassis that contain the electric components), and by the lines of the shape that contribute to the expressiveness of the light.

The inclination of the head is dictated by a LED angle calculation so that an equilibrium between the correct illumination of a wide work area and the dazzling monitoring can be achieved. The challenge of a substantial technological innovation is faced by relying on overall “subtraction” principles. The body of the lamp is composed of a very light sheet of aluminium 5 mm thick, cut and softly bent. The base widens forming an area different from the worktop on which to store personal belongings.


On the front of the body of 100%Al light is integrated Danese’s technologically advanced switch. You insert a serigraphed ABS card into the aluminium body, which contains the sensor that regulates the turning on and the intensity of light emission. The feeding and the connection among the LEDs, the touch dimmers and the electronic components can only work in the flexible Kapton circuit. This combination of technology and innovative design rises in the Metadistretti project environment and it is developed by Danese in partnership with Micromac.


100%Al light is therefore the result of a network of specialized and well-connected competences, where the knowledge and the values are shared with the designer.

materials & finishes:

painted white aluminium

silk-screened ABS

Posted on Tuesday August 18th 2009 at 10:42 am by Jonny Jones. Copyright policy | Comments policy

  • B

    hey!! ross bought a ruler!
    looks ok in the pics, need to see it for real to judge it properly. (since most of the quality will probably be in the light)

  • Clever, it looks simple & relaxing. Nice to have it on your desk…
    Interresting design!

    Francois Beydoun

  • Yes but does it light up anything, or is it yet another (very) nice sculptural LED fixture?

    What's the lumen output, color temperature options, beam angle, actual lumen/watt efficacy, actual lumen maintenance ?

  • amsam

    Looks sweet, but really? You have to find a “serigraphed ABS card” somewhere on your desk and insert it to turn the thing on? Please help me out if I’m misreading this, I have no idea what a serigraphed ABS card is. Not something I’ve ever known a desk lamp to require in the past. But really? You can’t just turn the thing on? That’s some awesome user-friendly technology.

  • Sondre

    Nice. Another one made a few years back by StokkeAustad; http://www.stokkeaustad.com/projects.php?project=/1%20Products/06%20Double

  • norm

    ahhh..captain organic is back.. (captain sunburn)
    it’s nice and looks like will go well with a mac laptop next to it.

  • mark muscat

    led light is not the best reading light is it.
    the fact that it seemingly comes in one fixed position and cannot be adjusted is another negative aspect of the design
    the lamp looks very cool and sharp, however it seems to be more of an ornament than a fully functional object.

  • Shiro

    Beautiful, elegant, essential and gentle. I hope it’s going to be on the market soon….

  • Fbot

    I agree with Fred, where’s the tech info. So many manufacturers throwing LED’s on light fixtures these days without giving the tech info to go with it.!

  • Hol

    And with that the “organic essentialism” flys out of the window…

  • bodkin

    the little box that sits at the base of the circuitry is a bit incongruous, it lets down such a simple form with an unsightly ‘stuck-on’ box. it would have been nice to have incorporated it into a thickening of the aluminium upright at the base perhaps?

  • marc libur

    very beautiful object but i’d prefer it to function more like a regular lamp. on/off switch and all that. call me a traditionalist…

  • omg

    i must say this is actually a horrible design ! lacks proper proportion and functionality. imagine to turn it on, pushing the lamp thus it overturns and falls from the table …

  • “The inclination of the head is dictated by a LED angle calculation so that an equilibrium between the correct illumination of a wide work area and the dazzling monitoring can be achieved.”

    Doesn’t this just mean ‘non-posable desk light’ ?

  • And yes:

    Hol Says:
    August 19th, 2009 at 9:37 am
    And with that the “organic essentialism” flys out of the window…

    What happened to all his previous rhetoric?
    This looks like an Apple Macintosh. It looks like a machine.
    A Dieter Rams machine.

  • Brian


    I saw this at Milan Fiera/ Euroluce, in terms of light output it was abit weak. Like the shape, but one could have perforated the light head to adda bit of adjustability albeit it could break over time.

    LED lights are getting more and more powerful everyday, they could have sourced better emitters- powerleds.