Bicycles are displayed in backlit boxes at this Barcelona bike store designed by architect Joan Sandoval.
Called Pave, the store includes a library where shoppers can drink coffee and read magazines on cycling, lounge where they can watch important races on TV and showers where they can refresh after training.
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Branding for the store by Marcel Batlle, who provided the description below:
The project started with the owner of the shop, a bicycle and cycling enthusiast called Javier Maya, 9 months ago.
The architecture project is made by Joan Sandoval.
There is a paved entry, making reference to the name of the shop and the classic bicycle race. The shop is 700m2 with lots of space where you can enjoy all the products.
The idea is to offer much more than just a cycling shop. We have showers for use after training, a nice TV to watch Giro, Le Tour, Paris Roubaix…
There’s a little library where you can drink good coffee while you read books and magazines about cycling.
The shop is focussed on road bicycles.
See also:
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| Neo Collection by Made.com |
LDN by Ross Lovegrove |
2010 Puma Bikes by Biomega |
beats any bike shop i've ever been in hands down! love it.
One question… Do they do the cycle-to-work scheme?
Am in Barcelona at present, and I can tell you they do cycle to work. Cool city. See people with the fold up bikes sitting beside them in cafes.
This is a sweet shop! It has such a feeling of a workroom and retail space mixed into one. I like the stone floor, makes me want to be outside on my bike cycling through the city. Great use of texture to make a connection to the urban fabric! Well done!
Rapha set up a pop up store in Clerkenwell in London last year which had a similar feel about it. I wish it was still there.
Wow. Architecture + Road Bikes = Heaven
Love the look & feel
what are bikes not allowed to touch the ground? Too stuffy, elitist, museum-like. I wouldn't ever buy a bike there.
It makes for a great photograph, but I can't see myself purchasing anything there. Once a customer has made a quick pass through the store and seen all fourteen products on display, there's nothing to keep them there. Perhaps the space would be better served for selling shoes or purses or some other soulless commodity- bikes belong in bikeshops, not galleries.