Competition: five copies of Paper View
by Sight Unseen for Unfiltered to be won

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Paper View by Sight Unseen for Unfiltered

Competition: we’ve got together with online magazine Sight Unseen to give away five copies of a special printed edition called Paper View, created as part of the Unfiltered initiative by Karlsson's Vodka. Both Paper View and Unfiltered launch tonight in New York.

Congratulations to the winners! Mary Underwood in the UK, Huishu Jia in the UK, Alexander Man Ho So in Canada, Joanna Olech in Poland and Harris Kristanto Djaputra in Indonesia all won a copy of Paper View by Sight Unseen for Unfiltered.

Paper View by Sight Unseen for Unfiltered

The 88 page book designed by Studio Lin includes a special report on the craft and process behind Karlsson's Gold Vodka.

Paper View by Sight Unseen for Unfiltered

The book also includes 21 new and four archival features from Sight Unseen about design, art, fashion, food, photography and other creative disciplines.

Paper View by Sight Unseen for Unfiltered

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Paper View by Sight Unseen for Unfiltered

This competition is now closed. Five winners will be selected at random and notified by email. Winners’ names will be published in a future edition of our Dezeenmail newsletter and at the top of this page. Dezeen competitions are international and entries are accepted from readers in any country.

Paper View by Sight Unseen for Unfiltered

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Paper View by Sight Unseen for Unfiltered

Here's some more information from Karlsson's Vodka:


Sight Unseen publishes PAPER VIEW as part of the UNFILTERED project from Karlsson’s Gold vodka

Special printed edition of online magazine includes features on Cmmnwlth, Max Lamb, Roman and Williams, Sebastian Wrong, and more

Sight Unseen and Karlsson’s are pleased to announce the release of Paper View, a special printed edition of Sight Unseen’s online magazine that takes readers inside the worlds of design, art, fashion, food, photography and other creative disciplines.

Paper View by Sight Unseen for Unfiltered

Created by Sight Unseen founders Monica Khemsurov and Jill Singer and designed by Studio Lin, the publication is the first initiative from Karlsson’s Gold vodka’s UNFILTERED project, a creative series that celebrates craft, heritage, and process. The 88-page publication is printed in a limited edition of 400 and is available for purchase in New York City at Creatures of Comfort, Project No. 8, and The Shop at The Standard, as well as through Sight Unseen’s online shop.

Paper View by Sight Unseen for Unfiltered

Paper View includes 24 brand-new and archival features on Peter Shire, Anntian, Keegan McHargue, Shabd, Shin Okuda, Wary Meyers, Andy Rementer, Raven & Boar, Cmmnwlth, Despina Curtis, Max Lamb, Raw Color, Santtu Mustonen, Leutton Postle, Chen Chen and Kai Williams, New Friends, Jade Lai, Nacho Alegre, Patrick Parrish, Brian Janusiak and Elizabeth Beer, Felix Burrichter, Roanne Adams, Roman and Williams, and Sebastian Wrong.

Paper View by Sight Unseen for Unfiltered

The book also includes an introductory essay by the editors reflecting on what two years of interviews and studio visits have taught them about what it’s like to be a maker.

“From day one, we envisioned Sight Unseen as a publication that would harness the unique characteristics of the web — multimedia capabilities, a more personal voice, the option to create unlimited evergreen content — in order to convey our point of view with a depth that is neither attempted by most online magazines nor attainable by most traditional ones. And yet as creatives, both we and our readers are unequivocally lovers of the printed page, so we’re thrilled that the Unfiltered project has allowed us to create this special printed edition,” says Sight Unseen co-founder Monica Khemsurov.

Paper View by Sight Unseen for Unfiltered

As part of the project, Sight Unseen went behind the scenes with the farmers who source Karlsson's virgin new potatoes in Cape Bjare, Sweden. "Paper View is all about the connections we've found among our subjects, and in the end, we realized that a potato farmer in Sweden isn't so different from, say, a young designer in Brooklyn," says Sight Unseen co-founder Jill Singer. "They both let the material they're given speak for itself and decide the course of the final product."

The aim of Karlsson’s UNFILTERED series is to support today’s most thoughtful and inventive emerging creatives through initiatives that celebrate material, craft, and process.

Paper View by Sight Unseen for Unfiltered

Born from the belief that good ideas are best left unfiltered— UNFILTERED champions uncompromised creativity at its purest by helping to make raw, genuine projects a reality.

Sight Unseen’s Paper View is the first UNFILTERED project to launch and will be followed in May 2012 with American Design Club’s eighth group exhibition, to be on view at Heller Gallery in Manhattan during the International Contemporary Furniture Fair. June 2012 will see the launch of Karlsson’s third UNFILTERED project: a family of objects pertaining to the ritual of drink making, created by designers Rich Brilliant Willing.

Paper View by Sight Unseen for Unfiltered

Sight Unseen

Sight Unseen is an online magazine that takes readers inside the worlds of design, art, fashion, food, photography, and other creative disciplines. Through revealing interviews, first-person accounts, and behind-the-scenes documentation of process, we uncover the stories, inspirations, and obsessions of people who love to make things.

Sight Unseen was first and foremost designed for creative practitioners, but it was always meant to tap into our voyeuristic impulses as humans and to appeal to anyone interested in what it’s like to live a creative life. We work closely with artists and designers in a variety of disciplines and around the world to offer highly personal glimpses into their creative practices.

Paper View by Sight Unseen for Unfiltered

Karlsson’s Gold vodka

“Karlsson’s Gold vodka is a passion project — the result of a few entrepreneurs who sought to safeguard the centuries-old Swedish virgin potato farms of Cape Bjäre in the face of an industry and way of life in flux. Starting with the best ingredients he could find, Master Blender Börje Karlsson’s idea was to create something different – a vodka that celebrated the region’s prized raw material. Nothing else. He distilled them only once, in an unfiltered approach, to preserve the taste. And so, in celebration, we extend our commitment to supporting craft and process from the farms of Southern Sweden to the creative world at large,” said Peter Ekelund, Founder & CEO, Karlsson’s Gold vodka.

Paper View by Sight Unseen for Unfiltered

Blended from seven varieties of virgin new potatoes specific to the Cape Bjäre region of southern Sweden, Karlssonʼs Gold Vodka is a uniquely crafted spirit that is committed to local epicurean traditions and the farmland from which it is born. Created by Börje Karlsson, the original master blender of ABSOLUT vodka, it is an unfiltered vodka that is meticulously distilled only once to preserve as much of its inherent flavor as possible. The result is small batch vodka with outstanding character and a taste that celebrates its hearty roots.