"We take a very holistic approach to design"
- Bandar Antabi of Jawbone

| 4 comments

In this movie filmed by Dezeen, Bandar Antabi of designer electronics brand Jawbone explains how the company took a holistic approach to designing their Big Jambox wireless speaker.

“We take a very holistic approach to design” – Bandar Antabi of Jawbone

"[When] we look at design it's not only the external facade of the product, but also the internals and software, and how basically users interact with the product," says Antabi.

“We take a very holistic approach to design” – Bandar Antabi of Jawbone

San Francisco start-up company Jawbone first launched the Jambox in 2010, which became the top selling wireless speaker in the USA and UK, so they launched the Big Jambox as a larger but still portable version.

“We take a very holistic approach to design” – Bandar Antabi of Jawbone

It streams audio from smart devices wirelessly via bluetooth and is portable enough to be carried in one hand.

“We take a very holistic approach to design” – Bandar Antabi of Jawbone

Designer Yves Behar has been working with Jawbone for almost ten years as their chief creative officer and is involved in all design decisions for products, including the Big Jambox.

“We take a very holistic approach to design” – Bandar Antabi of Jawbone

A continuous, perforated stainless-steel sheet wraps around the front, top and back of the speaker, which Antabi describes as "a manufacturing feat".

“We take a very holistic approach to design” – Bandar Antabi of Jawbone

Yves Behar and Jawbone collaborated with Dezeen to create an installation of over 1600 Jambox speakers that played original tracks submitted by Dezeen readers in Milan 2011 - find out more about the project here. Read more in our previous stories about the Jambox here and the Big Jambox here.

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  • http://www.starcruzer.com Mr J

    Like it especially minus the casing – reminds me of the Borg cube. Remove those oversize control buttons and there’s a tasty piece of high-tech for the utilitarian dwelling.

  • Jim

    There’s nothing more lame than the word “holistic” when it comes to design.

  • lewis

    I would rather get a pair of old hifi speakers which ACTUALLY give you stereo sound – you can't get stereo from a unit where the transducer centres are less than 350-400mm apart, and even then its weak.

    Sound quality has left the 'must have' list on design briefs since the mp3 came about.

  • Concerned Citizen

    “”We take a very holistic approach to design”"

    Doesn’t really make any sense. Either it’s holistic, or it’s not. It’s like saying we are very pregnant. I agree with the comment regarding the demise of the desire for pure perfect sound.