Stockholm design studio PJADAD used tiny cubes and chunks of food to create this miniature landscape as a visual identity for the Swedish Atelier Food project and restaurant (+ slideshow).
Towers of cheese, squares of beetroot, florets of broccoli and other edible items are laid out in a precise grid to create Still Life, which was designed by PJADAD as branding for Atelier Food, a Stockholm-based restaurant that runs workshops involving chefs, artists, designers, scientists and business developers.
PJADAD, which stands for Petter Johansson Art Direction and Design, comprises art director Johansson, graphic designer Oskar Svensson and copywriter Anton Wigbrand.
We recently reported on prototypes of 3D-printed hamburgers and a set of rolling pins that make patterned plates from dough - see all food design.
Photography is by Henrik Petersson.
Here's some more information from Petter Johansson:
Innovation through food
Atelier Food is a project that seeks new solutions and innovation through food. The project is initiated by international top chefs such as Stefan Eriksson and leading people from branches such as communication, science, culture and business.
Food is an important part of many future challenges. Atelier Food links food with sustainability, energy, culture, urban development and transportation. The project also link chefs with artists, designers, scientists and business developers. Together they seek global solutions and innovation through cooking, food labs and discussions. Atelier Food is represented by its on-going workshops and as a restaurant based in the heart of Stockholm, Sweden.
Creativity through food
The Atelier Food still life is built on a grid. The still life represents the work of Atelier Food and the connection between food and society. It links the playfulness and creativity within the project with the ambitious goals and long-term challenges. In the spirit of the whole Atelier Food project it is also a creative co-operation between a chef, one art director and one photographer. Petter Johansson Art Direction And Design (PJADAD) is a small experimental studio working in the fields of communication, strategy and design. The studio employs one art director, one copywriter and one graphic designer. We like to see our customers as partners and strive to build, develop or maintain their brands.
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