Zaha Hadid and Pharrell Williams team up to launch trainers for Adidas


Musician Pharrell Williams is a "huge fan" of architect Zaha Hadid, who he has collaborated with to design a pair of trainers as part of his collection for Adidas (+ movie).

"I'm a huge fan of Zaha's, I've always been," said Williams in a promotional video for the new trainers. "I would venture to say that she's one of the most talented architects of our time, and of history in my opinion."

Superstar Pharrell Supershell Shoes by Pharrell Williams and Zaha Hadid

Hadid's designs feature on the moulded rubber Shelltoe that caps the front of a pair from the Superstar Pharrell Supershell Shoes range.

The toes of the white trainers are scored with the architect's signature curvaceous lines, which emanate from the base of the tongue and over the edge towards the soles.

Superstar Pharrell Supershell Shoes by Pharrell Williams and Zaha Hadid

"The kinds of shapes and kinds of structures that she transcribes from her mind's imagination," said Williams, "I think that Zaha's designs are just like her buildings, they augment reality forever."

"I feel like with the Supershell, she created while using the dimensions of the shoe – cast shadows that weren't necessarily there."

Superstar Pharrell Supershell Shoes by Pharrell Williams and Zaha Hadid

The design also features a white leather upper and a herringbone-pattern rubber cupsole.

The Iraqi-born British architect is among a series of collaborators from the art world that Williams invited to work on the collection, which is set to launch in two weeks time. New York artist Todd James and Japanese artist Mr have also contributed designs.

Superstar Pharrell Supershell Shoes by Pharrell Williams and Zaha Hadid

Williams has been teaming up with Adidas since 2014, when he launched his first line of trainers and sportswear for the German brand. The musician has also paired up with Dutch fashion brand G-Star Raw to create a denim collection made from waste plastic scooped up from the ocean.

Hadid is no stranger to footwear design. Her previous include limited-edition boots for Lacoste, moulded plastic designs for Melissa and cantilevered heels for United Nude. See our roundup of shoes designed by architects »

Another musician with a favourite architect is rapper Ice Cube, who explained how he is inspired by the work of Modernists Charles and Ray Eames in a 2011 movie.

  • stutelf

    That must’ve taken a while.

  • Eddy

    Pharrell Williams and Zaha Hadid collaborate to produce the blandest trainer ever.

  • Javier

    A sh*t musician, talking about a sh*t architect.

    • scot sims

      What type of sh*t do you create?

      • Javier

        Is that your criterion for judging art? Creating is not the only thing that should be assessed. Pharrell or Zaha can create many things, but not cease to be sh*t.

        • scot sims

          Again, what type of sh*t do you create? All you do here is criticise and carp without offering any suggestions for improvement. In several cases you whine about the rendering instead of the that actual reason the rendering was created.

          • Javier

            I created many things. I send you by mailbox? Your’ve created something? Or as you have not created anything you see others as great artists?

          • scot sims

            You have no idea what I’ve done in my life. Feel free to continue with your tale of your fabulous life and many achievements.

  • p—-

    All wretch and no vomit. Can’t help but feel Adidas, Pharrell and Zaha are laughing all the way to the bank with this.

  • Kris

    Slow news day?

  • BuildSpecifier

    Might help raise a bit of cash after having her $2 billion 2020 Olympic Stadium in Tokyo scrapped. Was it ambitious or ostentatious?

  • SteveLeo

    Is this a joke?

    • SteveLoe’s Consciense

      Translation: God I can’t believe I’m at work, wasting my time on Dezeen when I should be… well… working. I hate my life.

      • SteveLeo

        What language are you translating it into? Passive aggressive troll-speak? Also, you spelt Leo wrong.

  • JKLondon

    This is different how?

    • guisforyou

      Did you not notice the “dirt retention design” on the toe kick of the shoe?! It’s totally dope!


    Pop culture has taken over the design world. Any piece of crap associated with anyone in pop culture has value? NOT! Dezeen seems to be leading the way in promoting this kind of corporate PR merchandising sh*t.

    • scot sims

      What are your contributions to raising the level of the design world? Design has always been about what sells, a one-off or a run of a million. If you feel the public has horrible taste, educate them.

  • Luke Harrison

    Sounds like Pharrell’s got thesaurus toilet paper.”The kinds of shapes and the kinds of structures she transcribes from her mind’s imagination…”

  • Donkey

    Says it all, really.

  • djnn24

    She is becoming increasingly a joke.

  • Dangus

    Definitely not going to buy a pair of these Zaha Hadidas.

  • Ike

    It takes two superstars to come up with that? Sad, sad, sad…

    • Dan Noir

      Three superstars if you count the sneakers.

  • rrrrich

    She’s ruined a classic.

  • Chris MacDonald

    It’s not going to set the design world alight, but they aren’t bad and they certainly don’t garner as much criticism as they have gotten in the comments section.

    It’s pathetic really, all of you are no different to those w*nker music aficionados that claim anything that isn’t “underground” is sh*t. Well if you want to be so underground, why don’t you **** off back to your bedroom and never show anybody your designs and we can all give you a nice slow clap on being underground.

    If this were by Pawson, Ando or Chipperfield you’d all be pining over it.

  • Andrew

    So you change some lines on the tip of a trainer, and that is enough material to make a video and an article… Wake me up when there is something worth reading.

  • Egad

    What a tough crowd. They’re only shoes for crissakes. People just want to hate anything Zaha. Cool enough when they’re clean but that toe design will grab the dirt.