Transport

Audi announces new design strategy

Audi's new design strategy and Crosslane Coupé

News: German car brand Audi has announced a new design strategy, bringing the interior and exterior design studios together to encourage faster innovation and stimulate greater dialogue between the teams. "You can't survive if you just depend on one brain to do a complex thing like a car," said Audi head of exterior design Achim Badstübner. More »

"I don't really believe in instruction
manuals" - Marc Newson

"I don't really believe in instruction manuals" - Marc Newson

In this third movie Dezeen filmed with industrial designer Marc Newson at his London studio, he talks about his designs for transport and how a car should have as few controls as possible, saying "I don't really believe in instruction manuals. I tend to throw them away." Update: this interview is featured in Dezeen Book of Interviews, which is on sale now for £12. More »