"Wacky, inflatable, flailing tube man" dances in Les Sins' Bother music video
Music: directors Harry Israelson & Harry Schleiff enlisted the help of a yellow inflatable man called "Mr Wiggles" to make this music video for Les Sins' dance track Bother.
The two directors drove with the inflatable man, a generator and a camera in the boot of their car to film him wiggling and swaying in a variety of different locations.
"I rented a generator so that he could wiggle anywhere," Israelson told Dezeen. "It was fun and simple as far as video productions go. It was actually refreshing to do something so easy and uninhibited."
The idea for the video came out of a desire to create "a super simple dance video," Israelson said.
"Our friend Cooper mentioned his fondness for wacky, inflatable, flailing tube men," he explained. "The idea came very quickly from there: just place an inflatable in a bunch of interesting locations and let him do his thing."
"During the shoot it was easier to call the inflatable by a name, so he became known as Mr Wiggles."
In the video, Mr Wiggles dances by a car garage, in a park and on the beach. At the end of the video he sails off into the sunset on a boat.
"I believe in the power of simplicity and this is by far the simplest - and possibly stupidest - video we've made together," Israelson said.
"I like the idea that dancing is the inflatable's only purpose in life. Perhaps he daydreams away from the used car lot and wiggles off into the sunset."
Mr Wiggles' starring role in the music video could lead to a more permanent gig for the inflatable dancing man.
"Chaz [Bundick, the producer behind Les Sins] has plans to bring him on the Les Sins tour as a sort of on-stage co-star," he said. "We'll see - I know Wiggles would be thrilled at the opportunity."