Dezeen Magazine

Studio Dror's wine rack for Brancott Estate is "a little piece of sculpture"

Movie: New York designer Dror Benshetrit discusses the limited-edition foldable wine rack he designed for Brancott Estate in our second movie for the New Zealand wine brand.

Present wine rack by Dror Benshetrit for Brancott Estate

Studio Dror's wine rack for Brancott Estate is called Present. Benshetrit says he wanted to create an object that people would be proud to put on display in their homes.

Present wine rack by Dror Benshetrit for Brancott Estate

"I wanted it to be something that is visible," he explains in the movie, which was filmed by Dezeen at Studio Dror's office in New York. "Whether it is on the countertop of your kitchen, or on the floor of your living room, it is a little piece of sculpture."

He continues: "Whenever you feel like opening a bottle of wine, it's there. The wine rack is called Present and it is a play on the idea of being present and enjoying the moment with a bottle of wine."

Present wine rack by Dror Benshetrit for Brancott Estate

Part of an ongoing collaboration between Studio Dror and Brancott Estate, the wine rack is a scaled-down version of a nine-metre-high installation by Benshetrit, which is due to be constructed on Brancott Vineyard in Marlborough, New Zealand, in 2016.

Consisting of sixteen interlocking pieces of black electro-coated steel, the free-standing wine rack folds down completely flat, but holds up to six bottles of wine within a three-dimensional grid when pulled open.

Under/standing installation by Studio Dror for Brancott Estate
Under/standing installation by Studio Dror, on which the Present wine rack is based

"The wine rack comes flat and opens up to its volumetric state the same way that the large installation does," Benshetrit explains. "It is about the idea of expansion and experiencing a very interesting 360-degree view that changes and shifts."

Brancott Estate and Studio Dror

The wine rack design was unveiled in New York on 21 October. A limited first run of 500 wine racks have been produced, and a small number will be available to purchase from the Brancott Estate Heritage Centre and on the company's website.

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Dezeen readers also have a chance of winning one of five wine racks by entering our exclusive competition.

Dror Benshetrit portrait
New York designer Dror Benshetrit. Copyright: Dezeen

New Zealand-based Brancott Estate, led by chief winemaker Patrick Materman, is the pioneer of Marlborough Sauvignon Blanc. This year the brand is celebrating 40 years since planting the first Sauvignon Blanc vines in Marlborough in 1975.

This movie was produced by Dezeen for Brancott Estate. Photographs of the Present wine rack used in this post are by Tom Hayes, courtesy of Brancott Estate.