Nendo's Carrera Time Machine has a black face with silver numbering and features the same case as other Carrera models released by TAG Heuer.
However, the studio has added contrasting red watch hands featuring the kind of ornate details usually found on antique clocks.
The original Carrera watch was designed in 1963, in tribute to the Carrera Panamericana Mexico Race – a notoriously dangerous annual event that ran from 1950 to 1954.
The model was created to have an easy-to-read dial, and be shock-resistant and waterproof for racing drivers covering rough terrain.
"It conjures up an image of having gone to a local traditional watchmaker to get a chronograph watch repaired, only to find that the elderly proprietor has put on a pair of clock hands from a vintage watch by mistake," said Nendo of its version of the watch.
The studio compared the timepiece to "a design born from a single 'error' or 'wrong feature', reinventing itself to create a new kind of 'right answer'."
Founded in 1860, Tag Heuer is one of the best-known luxury Swiss watch brands and has a long association with sport events and personalities.
Its previous chief designer Ross Lovegrove told Dezeen Watch Store that the brand's legacy sometimes held it back from experimenting with aesthetics.
"When you work for a brand like Tag Heuer, they're so locked into their history that you can't be free," he said.
The more ornate antique theme in the Tag Heuer design continues in the Carrera Time Machine packaging. This has been designed to resemble an old book, and is covered in a repetitive embossed pattern that echoes the shapes of the watch hands.
In addition to the timepiece, the packaging houses a pair of clock hands – one attached to a piece of cord and designed to be used as a book mark, and one with a blade that can be used as a paper knife.
The watch comes with a glass display stand, hand-made from an antique jar. References to watchmakers' workshops are repeated in shop displays for the Carrera, which are scattered with tools and include suspended silver clock hands.
Nendo is known for its wide output of work, with recent projects including a minimal emergency kit, a set of slippers shaped like wizards' hats, and a collection of tables that resemble line drawings.
Sato told Dezeen that he finds working on 400 projects at a time relaxing.