MAD designs "building with skin and bones" for Chinese fashion brand

Construction has started on a human-body-inspired headquarters for Chinese fashion group Xinhee, designed by architecture studio MAD (+ slideshow).

Beijing-based based MAD has designed a building with a clearly distinguishable internal skeleton and external skin. It will house the offices of Xinhee and its six subsidiary brands in the coastal Chinese city Xiamen.

MAD architects designs Xinhee Design Centre

MAD founder Ma Yansong said he wants the building to explore the similarities between fashion and architecture.

"We envision it as a building with skin and bones," he explained. "The correspondence of clothing and architecture is they both explore the relationship between the interior and the exterior."

MAD architects designs Xinhee Design Centre

Called the Xinhee Design Center, the 61,000-square-metre structure will feature a central atrium and six projecting wings, creating what MAD describes as a "star-shaped layout that formalises a solid 'bone' structure frame".

A translucent layer of PTFE plastic will be draped around the outside, allowing light to enter and creating wide views out for staff.

MAD architects designs Xinhee Design Centre

According to Ma, this delicate, sun-shading skin will make the eight-storey building look "elegant and floating".

"It's interesting for a building with such an intrinsically logical structure to look floating and free," he said.

MAD architects designs Xinhee Design Centre

Each of the six wings – one for each brand – will contain a mix of open-plan offices and elevated gardens.

The central atrium will provide a meeting place for the different departments. Accessible to the public, this space will also include a bridge that doubles as a catwalk for fashion shows.

MAD architects designs Xinhee Design Centre

A translucent coating will be applied to the building's exterior to control the amount of light and heat that enters. There will also be solar panels on the roof to offer a sustainable source of energy.

MAD is best known for projects including the undulating Harbin Opera House, the horseshoe-shaped Sheraton Huzhou Hot Spring Resort and the twisted Absolute Towers.

MAD architects designs Xinhee Design Centre
Sectional model – click for larger image

The firm has been in the news a lot recently because its controversial design for a film museum for director George Lucas is being moved from Chicago to California.

MAD expects to complete the Xinhee Design Center in 2017.


Project credits:

Architect: MAD
Directors: Ma Yansong, Dang Qun, Yosuke Hayano
Design team: J Travis Russett, Flora Lee, Liu Huiying, Fu Changrui, Xu Chen, Julian Sattler, Jei Kim, Jakob Beer, Younjin Park, Liu Ling, Ma Ning, Sear Nee, Zhu Jinglu, Liang Zhongyi, Sarita Tejasmit, Natalia Giacomino

MAD architects designs Xinhee Design Centre
Site plan – click for larger image
MAD architects designs Xinhee Design Centre
Third floor plan – click for larger image
MAD architects designs Xinhee Design Centre
Fifth floor plan – click for larger image
MAD architects designs Xinhee Design Centre
Seventh floor plan – click for larger image
MAD architects designs Xinhee Design Centre
Ninth floor plan – click for larger image
MAD architects designs Xinhee Design Centre
Long section – click for larger image
MAD architects designs Xinhee Design Centre
Cross section – click for larger image