Dezeen Magazine

COS celebrates 10th anniversary with 10-piece capsule collection

Fashion brand COS turns 10 this year, and to celebrate it is releasing a capsule collection of 10 pieces inspired by Japanese silhouettes.

COS 10th anniversary collection

The pattern of the garments in the 10th-anniversary collection has been designed like a jigsaw, with the shape of one determining the shape of another.

The pieces fit together on the fabric from which they are cut, utilising the full width of the material and limiting any excess.

COS 10th anniversary collection

Creative director Karin Gustafsson said that this method would be something COS looked to use in the future, describing the process as "efficient and forward-thinking".

"The design team took the opportunity to play and experiment in the pattern-cutting process, reimagining the methods behind the design," she said.

COS 10th anniversary collection

"The pattern-cutters and designers worked in parallel, referencing historical techniques that maximised the use of materials," she continued. "As we look to the future we will continue to focus on the efficient use of fabrics and forward-thinking techniques."

The silhouettes seen throughout the men's, women's and children's capsule collections were inspired by Japanese shapes. This is most apparent in a square-cut men's top and a women's coat featuring kimono-style sleeves.

COS 10th anniversary collection

Soft double-layered panels were used for a long-length shirt dress, while a men's technical jacket is equipped with functional double pockets.

Each piece in the collection will be made from lightweight cotton and technical polyester in a pared-back palette of sand and white.

COS 10th anniversary collection

COS opened its first store in 2007 on London's Regent Street. A firm favourite with the creative set – it has aligned itself closely with the design world over the last few years, presenting installations during Milan Design Week and hiring cutting-edge architects for popups and permanent stores.

It even teamed up with Danish design brand Hay earlier this year to launch homeware and outdoor furniture ranges.

In particular, its dramatic collaboration with architect Sou Fujimoto in Milan last year helped propel the brand to second place in Dezeen's fashion Hot List, and number 45 in our overall Hot List.

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COS 10th anniversary collection
COS 10th anniversary collection
COS 10th anniversary collection
COS 10th anniversary collection
COS 10th anniversary collection
COS 10th anniversary collection
COS 10th anniversary collection
COS 10th anniversary collection