It references the work of Israeli artist Yaacov Agam, who often used colour and lenticular patterns to create optical art.
Raw Edges replicated this op-art lenticular technique so that the carpets seem to change in appearance depending on the viewing point – looking vivid when the owner leaves the house, for example, and presenting calmer hues when they return.
While the technique is more commonly used to produce printed images, the studio used different levels of knots throughout the rug to create a ridged texture.
"It is like having two approaches for one thing, two different ways to look at it, but then when standing at the right place, you see the whole picture," said the studio, which was set up by Yael Mer and Shay Alkalay after they graduated from London's Royal College of Art in 2007.
The pair often experiments with colour and pattern, creating zig-zag rainbow-hued furniture, and adding a pink and red gridded timber floor to an English stately home.
The updated Lake collection made its debut at Salone del Mobile last week. Spanish designer Jaime Hayón also unveiled a collection of rugs at the design fair, working with Nanimarquina to turn a set of surreal illustrations into elaborate designs.
Other highlights from Milan design week include triangular-patterned furniture by Olafur Eliasson, and an all-white Valextra pop-up created by Snarkitecture.