IKEA and Hay reveal full collaborative Ypperlig collection

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IKEA collaboration with Hay

IKEA and Hay reveal full collaborative Ypperlig collection

IKEA and Hay have released a set of images that show the full range of furniture and homeware products from their collaboration.

The Ypperlig collection, which was first announced during IKEA's Democratic Design Day event in Sweden last year, will be released in October 2017.

IKEA collaboration with Hay

The collaboration has seen Hay work alongside the Swedish furniture giant work to come up with pieces that "challenge people's perception of IKEA quality and design".

IKEA collaboration with Hay

"We learned a lot of things from this collaboration that we can apply to our own company: the simplicity in the IKEA supply chain, and making something that's complex more simple and therefore better and less expensive," said Rolf Hay, who founded the brand alongside wife Mette in 2002.

"We also learned a lot about creating the best tools and strong solutions, and dealing with flat-pack challenges."

IKEA collaboration with Hay

The collection of more than 30 pieces ranges from pieces of furniture to small accessories including vases, candle holders and blankets.

Key pieces in the collection include Hay's take on a Scandinavian plank table, and a sofa inspired by a vintage 1950s piece but made from a single moulded piece of foam.

IKEA collaboration with Hay

It also includes Hay's redesign of IKEA's iconic blue and yellow Frakta bag, made from a white and forest-green woven fabric, with forest-green straps.

IKEA collaboration with Hay

"It's one of the most known and used IKEA products, but one that no one appreciates as a design object," said Mette Hay.

"We kept its measurements and updated it in new patterns and colours. It’s a celebration of this iconic product."

IKEA collaboration with Hay

Hay is the latest in a series of designer collaborations for IKEA. The company launched a collection by British designer Ilse Crawford in 2015 and is also working with Dutch designer Piet Hein Eek on limited-edition furniture.

Last year, rapper Kanye West attempted to jump on the bandwagon when he declared his ambitions to design for the company.

IKEA collaboration with Hay

During this year's Democratic Design Day – an annual event during which the company announces its new projects for the forthcoming year – IKEA said it will work alongside fashion designer Virgil Abloh to produce a collection aimed at millennials.

The company, which emerged as the most influential brand on the inaugural Dezeen Hot List, also laid out plans for a new micro-living furniture collection that takes cues from space travel.

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IKEA collaboration with Hay
IKEA collaboration with Hay
IKEA collaboration with Hay
IKEA collaboration with Hay
IKEA collaboration with Hay
IKEA collaboration with Hay
IKEA collaboration with Hay
IKEA collaboration with Hay
IKEA collaboration with Hay
IKEA collaboration with Hay
IKEA collaboration with Hay
IKEA collaboration with Hay
IKEA collaboration with Hay
IKEA collaboration with Hay
IKEA collaboration with Hay
IKEA collaboration with Hay
IKEA collaboration with Hay
IKEA collaboration with Hay