IKEA is the brand that architects and designers are most interested in, not Apple or Nike, finds our inaugural Dezeen Hot List.
The Swedish furniture giant is the only brand to make the top 10 of the Dezeen Hot List – the most comprehensive data survey of architecture and design media ever conducted – proving its popularity in the design industry.
Its ranking is partly due to the trend for IKEA hacking, where customers adapt the brand's products, as well as to the success of the company's refugee shelters programme.
Based entirely on audience data, the 400-strong Dezeen Hot List reveals the key players and emerging talents in the design world. The Brands Hot List features 82 of these names.
IKEA is the design brand that has the most influence on the most people, and has beaten Apple and Google to the Brands Hot List top spot: www.dezeen.com/hotlist/2016/brands #dezeenhotlist
Posted by Dezeen on Saturday, 12 November 2016
The top 10 brands on Dezeen Hot List are counted down in this video
But the Brands Hot List also reveals how other types of brand have increased their influence by focusing on design. For instance, skincare brand Aesop – which regularly commissions famous designers to create its stores – comes in at number six.
Find out more on www.dezeen.com/hotlist