Dezeen Magazine

MM6 Maison Margiela presents latest collection inside London pub

MM6 Maison Margiela's London Fashion Week show saw silver-lacquered garments presented inside a central London pub that had been completely decked-out in tin foil.

For the brand's Autumn Winter 2018 show, every element of The Running Horse pub in Mayfair – from beer pumps to chairs and tables – was wrapped in silver foil by set designer Derek Hardie Martin.

This futuristic backdrop was intended to represent the collection's concept – that something classic can be completely reinvented when recreated in silver metallic.

As a nod to the brand's lesser known history, concepts for the collection was also drawn from motifs found in photographs from the Margiela archive.

The presentation saw updated versions of the brand's most popular garments – such as a simple slip dress, which had been lacquered in silver metallic.

Silhouettes largely appeared oversized, featuring details and embellishments inspired by workwear clothing.

"Margiela signatures are transformed when in silver metallic – slip-dresses, blouse blanche, gloves and sleeves," read the show notes. "Crease lines are visible, toying with structured and flat, tailored and oversized [variations]."

When creating the accessories, the brand repurposed found objects, including a bicycle helmet that became a bag and disco ball mirrors that became jewellery.

During the presentation, guests were encouraged to take their own images on 15 polaroid cameras that had been placed around the space.

These images were then taken from the show and will be placed inside transparent plastic pockets sewn into five MM6 staple garments – a concept inspired by German filmmaker Wim Wenders, who believed that a polaroid picture belongs to the subject, not the maker.

To coincide with the show's theme, MM6 Maison Margiela has also released a limited-edition silver foiled T-shirt and has similarly decked out its London showroom in foil.

MM6 Maison Margiela, the diffusion line from French fashion house Maison Martin Margiela, was started in 1997 – when it was known as Line 6.

The brand's creative direction is currently overseen by designer John Galliano, who has been in the role since October 2014.