The design industry is "slow, boring and bullshit" says Hella Jongerius in Dezeen's latest podcast

The design industry is "slow, boring and bullshit" says Hella Jongerius in Dezeen's latest podcast

Dezeen's Face to Face podcast series continues with a conversation with Dutch industrial designer Hella Jongerius, who explains how she grew up on a tomato farm and discovered her creative ability when she took an evening course in carpentry.

Listen to the episode below or subscribe on Apple PodcastsSpotify and Google Podcasts to catch the whole series.

In the Face to Face series, Dezeen's founder and editor-in-chief Marcus Fairs sits down with leading architects and designers to discuss their lives and careers.

The design industry is "slow, boring and bullshit" says Hella Jongerius in Dezeen's latest podcast
Industrial designer Hella Jongerius features on the latest episode of Dezeen's new podcast Face to Face

Jongerius, known particularly for her influential work with colour and textiles, is not afraid to speak out about the industry and about her gender.

"I find it stupid," she said when asked how she feels about being regarded as the world's most important female designer. "As if my creativity is in my breasts."

Raised on a tomato farm

The daughter of a tomato farmer, Jongerius' childhood was devoid of cultural experiences. Her earliest brush with designing and making came via traditional women's handicrafts.

"I was raised up in the 70s and we girls sat together and knitted and macraméed and decorated our rooms," she said in the interview. "The creativity was in the air and I knew I had intelligent hands."

The design industry is "slow, boring and bullshit" says Hella Jongerius in Dezeen's latest podcast
Known for her work with textiles and colour, Jongerius recently turned the Lafayette Anticipations foundation in Paris into a giant loom. Photo: Roel van Tour

She initially rejected attempts to persuade her to pursue such stereotypical activities.

"A teacher once told me 'you have to do something with textiles' and I was not interested at all," she remembered in the interview. "I thought they had pushed me in the female corner but in the end I knew my talents were in that direction."

She studied creative therapy but abandoned her course, instead taking an evening class in carpentry and discovering a talent for it. She decided to go to design school but was initially rejected by Design Academy Eindhoven for being "too technical".

Designing for Vitra and KLM

She was eventually accepted and graduated from the academy in the early 1990s. She then became part of Droog, a highly influential design collective started by Gijs Bakker and Renny Ramakers that launched the careers of a new generation of Dutch designers including Jongerius, Richard Hutten and Marcel Wanders.

She quickly began to get work from design brands around the world including New York textile firm Maharam and Swiss furniture brand Vitra.

The design industry is "slow, boring and bullshit" says Hella Jongerius in Dezeen's latest podcast
Jongerius was behind the 2005 Polder sofa from Vitra. Photo: Vitra

The radical, blocky Polder sofa she designed for Vitra in 2005 became one of its best-selling products. However, when Vitra's then-chairman Rolf Fehlbaun first asked her to design it, her reaction was:  "I don't have a sofa. I hate sofas!"

Jongerius has also worked with Dutch airline KLM to transform its cabin interiors, using textiles and colour in a way never before seen in aviation design.

"I think we created a human space within this very hard industrial world and inconvenient space," Jongerius explained.

"Too much shit design"

Jongerius has previously spoken out about the wastefulness of industrial production. Her 2015 manifesto Beyond the New, written with theorist Louise Schouwenberg, called for an end to "pointless products, commercial hypes and empty rhetoric" in design.

"There's too much shit design," she said in the podcast. "It's easy to say but the answer is so much more difficult."

Jongerius was behind the 2005 Polder sofa from Vitra
Jongerius has also worked with the Dutch airline KLM on their cabin interiors. Photo: KLM

However, Jongerius remains optimistic about the role designers can play.

"I want to fight the battles within the industry," she said. "It is slow, it's boring and it's bullshit but there are the real challenges and there we can really change something."

Produced by Dezeen's in-house creative team Dezeen Studio, Face to Face episodes will be released every Tuesday for the next eight weeks. Interviewees will include David Chipperfield, Roksanda Ilinčić and Tom Dixon.

Designer Thomas Heatherwick featured on the previous episode of Face to Face, where he discussed his childhood fascination with engineering, his distaste for architectural discourse and how he completed his first building while still a student.

The podcast features original music composed by Japanese designer and sound artist Yuri Suzuki.

Face to Face is sponsored by Twinmotion, the real-time architectural visualisation solution that can create immersive photo and video renders in seconds.

Subscribe to Dezeen's podcasts

You can listen to Face to Face here on Dezeen or subscribe on podcast platforms such as Apple PodcastsSpotify and Google Podcasts.