Dezeen Magazine

Kanye West and Gap to launch Yeezy Gap clothing line

Rapper Kanye West has revealed that his fashion company Yeezy has teamed up with the Gap brand on a 10-year partnership.

West revealed the news on his Twitter today by posting a blue and white image of the word Yeezy shortened to "YZY" as a reference to Gap's trademark.

He posted another photo of a model wearing block colours and basics, which are a suggestion of the style of the Yeezy Gap clothing line.

The Business of Fashion revealed that a 10-year deal was inked yesterday and will involve Yeezy-designed apparel for men, women and children on sale in Gap's stores and online website.

While much else is yet to be revealed, it is expected that the clothing line will focus on basics in the simple style that is shared by Yeezy and the Gap.

West, who became famous for being a musician, launched his Yeezy fashion company in collaboration with sportswear brand Adidas in 2015. His latest ambition fulfills a longtime ambition for the designer, who said he wanted to be the "Steve Jobs of the Gap" in a 2015 interview.

The collaboration could also help boost sales of Gap, which was founded in 1969 by Donald Fisher and Doris F Fisher, but has been struggling financially.

In recent years, which have seen it close more than 100 North American stores according to the New York Times.  It was then forced to shut hundreds more during the global pandemic.

Yeezy Gap is the latest adventure of West's fashion brand. In 2018, he announced his plans to add an architecture arm, Yeezy Home, to his Yeezy label via Twitter in a bid to "make the world better".

He then revealed that he planned to create prefabricated affordable Yeezy Home units that take inspiration from the Star Wars films and might be used as underground homeless housing.

Prototypes of the housing were built on West's sprawling home in Calabasas, but he was later ordered to tear down the structures following complaints over construction noise.