In our first video showcasing the finalists of Dezeen and LG Display's OLEDs Go! competition, Canadian designer Jean-Michel Rochette explains his concept for a lamp that unfolds to become a television.
When it is closed, Signal functions as a Bluetooth speaker and ambient light.
Users have to manually open the device like a book to unveil the OLED screen inside and watch TV.
Signal features a textile cover on the back of the display to ensure that it is attractive when it is closed and is pleasurable for the user to touch.
The design is aimed at customers who do not want their television to dominate the room when not in use.
"Signal is aimed at people who want something different from a TV, something more than just a flat black screen," said Rochette in the video, which Dezeen filmed in Quebec, Canada.
"I designed it for an audience that is sensitive to how a room should look and feel and who want their TV to be more than just a media consumption device."
The design is one of five finalists in Dezeen and LG Display's OLEDs Go! competition, a global contest seeking innovative designs that showcase OLED technology in new and creative ways.
The competition brief asked entrants to create designs that showcase some of OLED technology's key qualities, such as its lightness and thinness and the possibility for OLED displays to be flexible or transparent.
The finalists were selected from 20 shortlisted designs, which included shelves that conceal a rollable screen, a table that doubles as a TV and an immersive baby crib.
The overall winner of the contest will be announced in June.
All of the top five designers will share in the prize pot of €46,000, with the winner receiving €15,000, the runner-up €10,000, and the remaining three finalists receiving €7,000 each.
OLEDs Go! is a partnership between Dezeen and LG Display. Find out more about Dezeen partnership content here.