Dezeen Magazine

Studio BooBoon designs a rollable LG television that doubles as a soundbar

In this video, Studio BooBoon explains its design for an adjustable OLED display that can be retracted to become a standalone speaker, which is one of the finalists in Dezeen and LG Display's latest OLEDs Go! competition.

Studio BooBoon, which comprises Tokyo-based designers Richard Bone and Jisu Yun, named the design Totem due to its upright position and minimal footprint.

Three models of Totem by Studio Booboon in vertical, landscape and soundbar-only positions
Totem can be used horizontally or vertically and can be adjusted to different heights

The design makes use of the flexibility of OLED technology to create a highly customisable display that can be positioned horizontally, vertically, adjusted to varying heights and can be retracted to alter its size.

The screen can be fully retracted using LG Display's rollable OLED technology to become a freestanding soundbar that blends into the user's environment.

Totem by Studio Booboon used in portrait mode with a music display and a landscape model with a digital graphic
Totem's rollable display can be retracted into a freestanding speaker

The multiple configurations enable Totem to be used for a number of activities, ranging from checking social media and screen mirroring to offering an enhanced viewing of standard media, as well as functioning as a standalone speaker.

Totem is designed to suit a wide range of residential interior settings and has been created with a palette of soft and matt pastel hues, including white, charcoal, salmon and blue-grey.

Totem by Studio Booboon used in portrait mode, situated in a modern living room space
Totem can be used in portrait mode for screen mirroring or social media

"We wanted to create something characterful and sculptural that blends into the user's home seamlessly," said the designers.

"We think Totem's versatility means there's something that will appeal to every user."

Totem by Studio Booboon used in landscape mode, situated in a modern dining room space
Totem is designed to blend into modern interiors and comes in four colours

The design is one of five finalists in Dezeen and LG Display's OLEDs Go! competition, a global contest looking for fresh and innovative ideas that embrace the light, thin, flexible and transparent qualities of OLED displays.

The competition brief asked entrants to create designs that adapt and enhance people's changing lives and provide new experiences.

The finalists were selected from 20 shortlisted designs, which included televisions that fold into lamps and cabinets with digital displays for doors.

The overall winner of the contest will be announced in June.

All of the top five designers will share in the prize pot of €88,000, with the winner receiving €35,000, the third place will win €20,000, fourth place will win €10,000 and fifth place will win €8,000.

Partnership content

OLEDs Go! is a partnership between Dezeen and LG Display. Find out more about Dezeen partnership content here.