Called Scroll, Bone and Yun's multipurpose design can be used as a digital display when it's turned on and a physical display shelf when turned off.
The slender form of the device, which takes inspiration from an unravelled scroll of paper, is made possible by the thinness and lightness of OLED panels.
A curved metal lip at the bottom of the OLED panel can be used to display personal belongings.
When not in use, Scroll's display becomes transparent – another unique characteristic of OLED technology – so the device can blend more seamlessly into the user's home.
"We wanted to create a device that no longer puts a screen at the centre of the room, but something that seamlessly fits into your home," said Yun in the video, which Dezeen shot in Tokyo.
"It breaks from the traditional designs of TVs currently on the market and is designed as a piece of furniture rather than technology."
The design is one of five finalists in Dezeen and LG Display's OLEDs Go! competition, a global contest seeking innovative designs that showcase OLED technology in new and creative ways.
The competition brief asked entrants to create designs that showcase some of OLED technology's key qualities, such as its lightness and thinness and the possibility for OLED displays to be flexible or transparent.
The finalists were selected from 20 shortlisted designs, which included shelves that conceal a rollable screen, a table that doubles as a TV and an immersive baby crib.
The overall winner of the contest will be announced in June.
All of the top five designers will share in the prize pot of €46,000, with the winner receiving €15,000, the runner-up €10,000, and the remaining three finalists receiving €7,000 each.
OLEDs Go! is a partnership between Dezeen and LG Display. Find out more about Dezeen partnership content here.