Supermarket of the Future showcased a range of experimental and speculative designs for food and food packaging that could become a reality in the near future.
These were presented in an exhibition reminiscent of a typical supermarket, with food products on display shelves and adverts hanging down from the ceiling.
"We want to show the great potential of existing food design projects," said Hermsen and Rutzerveld.
"Wandering through the supermarket, you may wonder why these products or ideas have not been available already in the supermarket. Or you might be surprised by what could be on our plate in the not-so-distant future."
Many of the featured products look to a future where animal meat is no longer readily available and there are more experimental alternatives available.
The Lebanese Snail Sausage explores molluscs as a source of protein, while graduate Yuval Yancovitch has used biotechnology to develop bone-like structures in order to improve the experience of eating lab-grown meat.
There's also a project that shows how synthetic biology can be used to clone animal organs. The Tiger Penis Project aims to offer an alternative to the use of animal products in medicine.
Plant-based meat alternatives also feature, including 3D-printed tempeh and a range of ready meals made from the stems of oyster mushrooms, which are typically a waste product.
Some of the projects explore ways of reducing packaging waste in the food industry.
Morphing Pasta is a type of pasta that changes from 2D to 3D when cooked, creating efficiencies in packaging, storage and transportation.
The exhibition also includes Notpla, an edible, biodegradable packaging made from seaweed and plants. It can be used for liquids and sauces as an alternative to plastic.
Other offerings include the S/Zout Pantry, a range of products made from seawater crops, which include lettuce ketchup and cabbage marshmallows.
These sit alongside a collection of five artificial fruits, called Neo Fruit, which encase nutrient-rich liquids inside printed cellulose skins.
Supermarket of the Future was this year's edition of the Embassy of Food, a recurring exhibition at the annual Dutch Design Week in Eindhoven.
The first Embassy of Food was presented at Dutch Design Week 2o17, curated by Marije Vogelzang, who leads the Food Non Food programme at Design Academy Eindhoven.
This is the first year that Hermsen and Rutzerveld have curated the exhibition, although both have been involved in previous editions.
The pair will also oversee next year's show, which will look even further ahead to the future supermarket of 2050.