by Bruketa&Zinic&Grey d.o.o.


The CRTA is a Regional Centre of Excellence for Robotic Technology within the Faculty of Mechanical Engineering and Naval Architecture at the University of Zagreb, Croatia.

The Faculty is responsible for innovations such as RONNA, a robotic system for neurosurgical applications.
The visual identity was derived from the artificial intelligence's ability to learn, applied in this case to the writing of the word "crta".

The name of the institution, spelled out by students in their own handwriting, provided input for AI. The resulting information was processed, leading to a variety of artificial intelligence’s visual feedback, which served as a basis for visual identity.

This project has been longlisted in the graphic design category of Dezeen Awards 2021.

Designer: Bruketa&Zinic&Grey
Project: CRTA

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