Design agency Koto has collaborated with online retailer Amazon's design team Amazon XCM in a rebrand of the company's distinct smile logo, while simplifying the identity of over 50 Amazon sub-brands. More about Amazon creates "more empathetic smile" for first logo update in 20 years
The latest edition of our weekly Dezeen Agenda newsletter features Honda's first major logo redesign since the 1980s. Subscribe to Dezeen Agenda now. More about Dezeen Agenda features Honda's revamped logo for electric vehicles
American retailer Walmart has updated its brand identity and logo to reflect the store's current state as a "people-led, tech-powered omnichannel retailer". More about Walmart unveils largely unchanged logo for retailer's "next chapter"
Car brand Honda has unveiled a redesigned H mark for its future electric vehicles, which is the first significant update of its logo since the 1980s. More about Honda unveils revamped logo for "historic transformation"
From car companies unveiling new identities as part the shift to electric vehicles to a kitchen-cupboard favourite getting its first new look in more than a century, here are the top seven rebrands and logo redesigns of 2024. More about The top rebrands and logo redesigns of 2024
After Jaguar's unveiling of its bold new identity was met with an online backlash, Sophie Tolhurst deconstructs and analyses the rebrand. More about "The future Jaguar is offering feels baffling rather than visionary"
British car brand Jaguar has unveiled its updated logo as part of a rebrand to mark the company's move to electric-only cars. More about Jaguar unveils "unique and fearless" rebrand for "complete reset"
Beverage company PepsiCo has unveiled a rebrand of its Mountain Dew drink with a new logo and packaging focused on its mountain roots. More about Mountain Dew aims to "reclaim its legacy" with mountain-focused rebrand
Online design magazine Design Week has relaunched today after closing in January, with an updated visual identity informed by the Bauhaus. More about Design Week magazine relaunched by team of "raucous cheerleaders for design and designers"
The New York Jets NFL team has brought back a jet aircraft to its logo as part of its latest rebrand, which is a nod to its 1980s Sack Exchange era. More about New York Jets reintroduces jet to team logo in nostalgic rebrand
The latest edition of our weekly Dezeen Agenda newsletter features Italian brand Lamborghini's first rebrand in 20 years. Subscribe to Dezeen Agenda now. More about Dezeen Agenda features Lamborghini's first rebrand in 20 years
Italian automaker Lamborghini has unveiled a rebrand featuring a flat, simplified logo as part of a broader "transformation process" aimed at sustainability and decarbonization. More about Lamborghini redesigns bull and shield logo after 20 years
British company Tate & Lyle Sugars has unveiled a rebrand of its Lyle's Golden Syrup for the first time since the inception of the sugar syrup brand in the late 19th century. More about Lyle's Golden Syrup changes dead lion logo after 150 years
Finnish brand Iittala's reinvention aims to build on its founding identity of "experimental, boundary-pushing" design, says its creative director in this interview with Dezeen. More about Janni Vepsäläinen aims for Iittala to "remain culturally relevant for another 100 years"
New York design studio Order has created a nostalgic new brand identity for Herman Miller that harkens back to the mid-century modern heritage of the American design brand. More about Herman Miller unveils first rebrand in over two decades
In this roundup, we continue our review of 2023 with a collection of notable rebrands and logo redesigns, including Twitter's switch to "X" and a revamped look for the "I ♥ NY" logo. More about Dezeen's top 10 rebrands and logo redesigns of 2023
Design studio Pentagram has rebranded social media platform Reddit, including rendering the brand's alien mascot, Snoo, in 3D. More about Pentagram creates "inherently eclectic" visual identity for Reddit
Dessert brand Jell-O has received its first makeover in ten years courtesy of branding agency BrandOpus, featuring a bolder, blockier logo and hyperreal renders of pudding swirls and jelly fruits. More about Playful Jell-O rebrand captures jelly's "jiggly goodness"
Canadian dog brand Earth Rated has received a holistic overhaul from design agency Layer, encompassing new canine-friendly branding and a range of toys designed for more "stimulating, long-lasting and enjoyable play". More about Layer rebrands dog supply company using colours visible to canines
Twitter's owner, US entrepreneur Elon Musk, has announced that the social media platform has changed its name and logo to X to "embody the imperfections in us all". More about Twitter rebrands as X with "art deco" logo