Raeburn announces new name and logo for brand's 10th anniversary
Swiss design duo Régis Tosetti and Simon Palmieri have rebranded luxury menswear brand Christopher Raeburn and introduced a new logo that references the company's heritage. More
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![Raeburn announces new name and logo for brand's 10th anniversary]()
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![Slack rebrand by Pentagram]()
Pentagram deconstructs Slack's hashtag logo in rebrand
Pentagram has adapted the logo of workplace messaging system Slack into a pattern of speech bubbles and lozenge shapes as part of a rebranding effort. More
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![Mastercard drops its name from logo in subtle refresh of Pentagram redesign]()
Mastercard drops name from logo in subtle brand refresh by Pentagram
Pentagram has removed Mastercard's name from its logo, meaning the credit card company will now use only the red and yellow intersecting circles as its brand mark on cards and at physical and digital retail payment points. More
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![Stockholm Design Lab creates new visual identity for Nobel Prize]()
Stockholm Design Lab creates "timeless" visual identity for Nobel Prize
The medal handed out to Nobel Prize winners at the first awards in 1901 is the inspiration behind Stockholm Design Lab's rebrand for the prestigious awards. More
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![Pentagram and Map animate Graphcore's computer hardware with playful designs]()
Pentagram and Map create bold visual identity for Graphcore's computer hardware
Pentagram and Map have set out to prove that computer hardware doesn't have to be "cold, dark boxes", by designing colourful products for machine-learning technology startup Graphcore. More
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![Vroom by Pentagram]()
Pentagram evokes speed with branding for online car shop Vroom
The silhouettes and movement of speeding racing cars influenced the slanted lettering of this wordmark, designed by Pentagram's New York office as part of a rebrand for an online auto trader. More
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Barcelona simplifies crest to promote the team in "the world of digital media"
Brand consultancy Summa has subtly re-designed FC Barcelona's badge, and created a new personalised typeface and visual system for the football club. More
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![Wolves football club]()
Wolves football club unveils new visual identity featuring 3D wolf head
The new visual identity for Premier League football team Wolverhampton Wanderers, better known as Wolves, centres around a 3D version of its wolf badge. More
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![Uber rebrand by Wolff Olins]()
Uber "brings back the U" in major rebrand
Uber has scrapped its controversial and confusing "asshole" symbol for a simple wordmark, as part of its new visual identity designed with branding firm Wolff Olins. More
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Pentagram rebrands John Lewis and Waitrose to emphasise partnership
Pentagram partner Harry Pearce has created a unified brand identity for John Lewis and Waitrose adding the words "& Partners" to each brand's name to draw attention to the employee-owned business model. More
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![Celine logo rebrand]()
Céline drops accent to better resemble original 1960s logo
Luxury fashion brand Céline has removed the accent from its name – a move implemented by the brand's new artistic and creative director Hedi Slimane. More
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![The Design Museum unveils new visual identity for Designs of the Year awards]()
Design Museum unveils new visual identity for Designs of the Year awards
The Design Museum in London has revealed a new visual identity for the tenth anniversary of its awards programme Beazley Designs of the Year, created by advertising agency Leo Burnett. More
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![Tiger of Sweden updates brand identity for the 21st century]()
Tiger of Sweden's brand identity updated for the 21st century
Antwerp- and London-based design studio A New Archive has unveiled a new logo and word mark for Sweden's oldest tailoring company, as part of a brand overhaul following the arrival of creative director Christoffer Lundman. More
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![New York Times redesigns website to catch up with mobile offering]()
New York Times redesigns website to catch up with mobile offering
The New York Times has subtly reimagined its webpage to better reflect the way its digital subscribers consume news online. More
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![Leeds-based creative agency Studio Build has created a new look for Nike's Track+Field 2018 line. Â]()
Nike's updated Track + Field branding is based on acceleration arrows
The arrow markings found on athletic tracks form the basis of Studio Build's updated visual identity for Nike's Track + Field clothing line. More
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![NotOnSunday rebrand UK Scout Association]()
Scouts' new visual identity designed to diversify membership
UK studio NotOnSunday has created a simplified visual identity for the UK Scout Association designed to help the organisation shake off its old fashioned image. More
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Pentagram designs rebrand for Battersea Dogs & Cats Home
Watercolour illustrations designed by Pentagram provide the new visual identity for Battersea Dogs & Cats Home, now known simply as Battersea. More
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Ericsson's "three sausages" logo refined for digital users
Swedish technology company Ericsson has adjusted its iconic logo of three parallel lines to 18.435 degrees so it renders better on computer and mobile screens. More
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![Here Design creates seed packaging to look like miniature book collection]()
Piccolo seed packaging rebranded to look like miniature book collections
London-based studio Here Design has created a new brand identity for Italian seed company Piccolo, including updated packaging designed to look like a miniature book series. More
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Six of football's most controversial rebrands
With football club Leeds United facing backlash from fans over its redesigned crest, here's a look at some of the sport's most controversial rebrands – from the minimal redesign of Juventus' logo to Red Bull's creation of RB Leipzig. More
