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Rebrands

  • Nokia unveils angular logo as part of its first rebrand in 45 years

    In a move to present itself as a technology brand encompassing more than just mobile devices, Nokia has rebranded and refreshed its logo with a simplified and angular design. More

    Amy Peacock | 10 March 2023 | Leave a comment
  • National Portrait Gallery unveils logo based on 19th-century sketch

    Illustrator Peter Horridge has created a logo for The National Portrait Gallery in London based on a sketch by the gallery's first director. More

    Rupert Bickersteth | 31 January 2023 | Leave a comment
  • Dezeen's top 10 rebrands and logo redesigns of 2022

    From German car manufacturer Audi adopting a flat logo to the unveiling of King Charles III's royal monogram, Dezeen selects 10 rebrands from the year as part of our review of 2022. More

    Alice Finney | 21 December 2022 | Leave a comment
  • Audi rebrands with "significantly more modern" flat logo

    German auto manufacturer Audi has unveiled a flat, simplified version of its distinctive four-ringed logo, making it the latest in a line of car brands to simplify their logos. More

    Alice Finney | 18 November 2022 | Leave a comment
  • IOC reveals "vibrant" brand identity for the Olympics

    The International Olympic Committee has unveiled its brand identity for the Olympics, which includes custom typefaces, illustrations and graphics that aim to bring the legacy of the games into the modern world. More

    Alice Finney | 28 September 2022 | Leave a comment
  • Peter Saville unveils "subtle but necessary" update to Aston Martin logo

    British luxury carmaker Aston Martin has revealed an update to its winged logo created by legendary designer Peter Saville. More

    Nat Barker | 20 July 2022 | Leave a comment
  • Rogers Stirk Harbour + Partners rebrands as RSHP following Richard Rogers' death

    UK architecture firm Rogers Stirk Harbour + Partners has rebranded as simply RSHP following the death of its founder Richard Rogers late last year. More

    Nat Barker | 30 June 2022 | Leave a comment
  • Seth Rogen's cannabis brand Houseplant unveils collectable lego-like packaging

    Design studios MA-MA and Pràctica have collaborated on the rebranding of Canadian cannabis company Houseplant to create stackable containers that resemble Lego bricks. More

    Amy Peacock | 18 April 2022 | Leave a comment
  • Superunion designs variable font logo for Hermes as part of Evri rebrand

    UK delivery company Hermes has been given a new name, Evri, and a multi-font logo with thousands of variations in a sweeping rebrand devised by the creative agency Superunion in collaboration with type foundry Monotype. More

    Rima Sabina Aouf | 12 April 2022 | Leave a comment
  • Rolls-Royce updates Spirit of Ecstasy figurine to be "more streamlined and graceful than ever"

    British car brand Rolls-Royce has redesigned the female figurine that adorns its bonnets as part of its effort to make its electric vehicles more aerodynamic. More

    Alice Finney | 8 February 2022 | Leave a comment
  • Dezeen's top 10 rebrands of 2021

    Continuing our 2021 review, Dezeen looks back on a year of high-profile rebrands including Facebook changing its name to Meta and Volvo adopting a flat logo. More

    Alice Finney | 23 December 2021 | Leave a comment
  • Volvo latest car brand to reveal flat logo

    Swedish car manufacturer Volvo has revealed a flat, less colourful version of its longstanding Iron Mark logo. More

    Alice Finney | 29 September 2021 | Leave a comment
  • General Motors revamps logo to reflect drive towards "all-electric future"

    American automotive company General Motors has made its first substantial logo change in more than half a century as part of its pivot towards electric vehicles. More

    Jennifer Hahn | 11 January 2021 | Leave a comment
  • Pentagram creates new visual identity for The Moholy-Nagy Foundation

    Design consultancy Pentagram has created new branding for The Moholy-Nagy Foundation, which aims to embody the style and methods that artist and Bauhaus educator László Moholy-Nagy used in his work. More

    Natashah Hitti | 3 January 2021 | Leave a comment
  • Digital perfumery Sillages Paris receives radical technicolour rebrand

    DAD Agency has eschewed the pared-back palette of traditional perfumeries in favour of kaleidoscopic colours and 3D graphics for its rebrand of independent fragrance start-up Sillages Paris. More

    Jennifer Hahn | 11 December 2020 | Leave a comment
  • Google ditches signature Gmail envelope in revamped logo

    The envelope stamped with the red letter M, which has featured in every Gmail logo since its launch in 2004, has been abandoned as part of a new simplified, multi-coloured brand identity for Google's G Suite tools. More

    Jennifer Hahn | 7 October 2020 | Leave a comment
  • Hem launches new brand identity by Made Thought

    Dezeen promotion: Swedish furniture company Hem has launched a new visual identity featuring shapes based on popular products from its archive. More

    Dezeen staff | 17 September 2020 | Leave a comment
  • Rolls-Royce unveils "confident but quiet" rebrand by Pentagram

    Pentagram has redesigned Rolls-Royce's visual identity, updating the iconic Spirit of Ecstasy emblem to become the luxury car brand's main logo. More

    Natashah Hitti | 25 August 2020 | Leave a comment
  • Toyota rebrands with flat logo and abandons wordmark

    Toyota Motor Europe has joined numerous other car brands by opting for a flat redesign of its logo with a revised visual identity created by The&Partnership that includes removing its wordmark. More

    Natashah Hitti | 22 July 2020 | Leave a comment
  • Nissan latest car brand to roll out flat logo

    Japanese car brand Nissan has joined BMW, MINI and Volkswagen in officially replacing its three-dimensional emblem with a flat, two-dimensional logo. More

    Natashah Hitti | 16 July 2020 | Leave a comment
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More Rebrands stories

Saudi Arabia unveils giant cube-shaped supertall skyscraper for downtown Riyadh

Giant cube-shaped supertall skyscraper in Riyadh

Pharrell Williams appointed creative director of menswear at Louis Vuitton

Humanrace by Pharrell Williams

Everything you need to know about Saudi mega-project Neom

The Line in Saudi Arabia

UK politician attacks 15-minute city concept in parliament

Nick Fletcher
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Architektura draws on "children's spontaneity" for Větrník Kindergarten in Czech Republic

Exterior of Větrník Kindergarten in Czech Republic by Architektura

Ten buildings that became embroiled in legal battles

Exterior of the Mole House by Adjaye Associates

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Car lift allows residents to drive into all apartments in Bentley's Miami Beach skyscraper

Bentley Resiences

"Earthquakes don't kill people, bad buildings do"

Damage after the Turkey earthquake

Dezeen Events Guide

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Highlights

  • Blue, Green and pink steel structures along a curved pathway with school children playing

    Architecture


    Colourful preschool

    Architecture


    Colourful preschool

  • Tamedia Office Building by Shigeru Ban

    Timber Revolution


    Timber-skeleton building

    Timber Revolution


    Timber-skeleton building

  • 10K House by Takk

    Interiors


    Energy-saving Barcelona flat

    Interiors


    Energy-saving Barcelona flat

  • Concrete columns, Ceramic Art Avenue Taoxichuan by David Chipperfield Architects

    Architecture


    Chipperfield's work "bland"

    Architecture


    Chipperfield's work "bland"

  • A pavilion by Shahed Saleem

    Architecture


    Mosque pavilion

    Architecture


    Mosque pavilion

  • Exterior of a one-storey open-plan home with glazed walls overlooking the sea

    Architecture


    Chilean beach house

    Architecture


    Chilean beach house

  • Black and white photo of a brutalist residential and commercial building complex with blocks aligned at different angles

    Architecture


    Parisian brutalist buildings

    Architecture


    Parisian brutalist buildings

  • The interior of a bedroom in Blueberry Nights

    Interiors


    Tbilisi hotel

    Interiors


    Tbilisi hotel

  • Industrialised Building system Prototype

    Architecture


    Modular building system

    Architecture


    Modular building system

  • Balbek Bureau creates Ukrainian "home away from home" in Antarctica

    Architecture


    Ukrainian house in Antarctica

    Architecture


    Ukrainian house in Antarctica

  • Denim vanity by Harry Nuriev at Carpenters Workshop Gallery

    Design


    Denim furniture

    Design


    Denim furniture

  • Nokia and iFixit G22 repair kit

    Technology


    Smartphone with repair kit

    Technology


    Smartphone with repair kit

  • superkul library

    Interiors


    Brutalist library renovation

    Interiors


    Brutalist library renovation

  • Interior of an entrance hall

    Interiors


    Inviting entrance halls

    Interiors


    Inviting entrance halls

  • Exterior of Chuzhi house in India by Wallmakers

    Architecture


    Snake-like house

    Architecture


    Snake-like house

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