Dezeen's top 10 rebrands of 2021
Continuing our 2021 review, Dezeen looks back on a year of high-profile rebrands including Facebook changing its name to Meta and Volvo adopting a flat logo. More
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Volvo latest car brand to reveal flat logo
Swedish car manufacturer Volvo has revealed a flat, less colourful version of its longstanding Iron Mark logo. More
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General Motors revamps logo to reflect drive towards "all-electric future"
American automotive company General Motors has made its first substantial logo change in more than half a century as part of its pivot towards electric vehicles. More
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Pentagram creates new visual identity for The Moholy-Nagy Foundation
Design consultancy Pentagram has created new branding for The Moholy-Nagy Foundation, which aims to embody the style and methods that artist and Bauhaus educator László Moholy-Nagy used in his work. More
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Digital perfumery Sillages Paris receives radical technicolour rebrand
DAD Agency has eschewed the pared-back palette of traditional perfumeries in favour of kaleidoscopic colours and 3D graphics for its rebrand of independent fragrance start-up Sillages Paris. More
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Google ditches signature Gmail envelope in revamped logo
liThe envelope stamped with the red letter M, which has featured in every Gmail logo since its launch in 2004, has been abandoned as part of a new simplified, multi-coloured brand identity for Google's G Suite tools. More
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Hem launches new brand identity by Made Thought
Dezeen promotion: Swedish furniture company Hem has launched a new visual identity featuring shapes based on popular products from its archive. More
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Rolls-Royce unveils "confident but quiet" rebrand by Pentagram
Pentagram has redesigned Rolls-Royce's visual identity, updating the iconic Spirit of Ecstasy emblem to become the luxury car brand's main logo. More
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Toyota rebrands with flat logo and abandons wordmark
Toyota Motor Europe has joined numerous other car brands by opting for a flat redesign of its logo with a revised visual identity created by The&Partnership that includes removing its wordmark. More
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Nissan latest car brand to roll out flat logo
Japanese car brand Nissan has joined BMW, MINI and Volkswagen in officially replacing its three-dimensional emblem with a flat, two-dimensional logo. More
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Pentagram "future-proofs" Thames & Hudson with latest rebrand
Pentagram has designed a fresh visual identity for publishing house Thames & Hudson that is "part modernisation and part restoration". More
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Trademark documents reveal Nissan's stylised flat logo
Japanese car brand Nissan has filed a trademark application for a flat monochrome logo that would see it join other brands opting for minimalist rebrands. More
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BMW unveils flat logo in first rebrand for two decades
German car manufacturer BMW has revealed a new minimalist, flat logo with a transparent backdrop. More
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Durex rebrands with flat logo and "sex positive" campaign
Creative agency Havas has designed a new brand identity for British condom manufacturer Durex, which features a flattened logo written in One Night Sans typeface in a bid to challenge "repressive" sexual norms. More
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Snøhetta to work with Wikipedia community on brand identity
Snøhetta has teamed up with the Wikimedia Foundation to develop a new visual identity for its global organisation that will be generated in partnership with volunteers from around the world. More
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Netherlands replaces "tulip Holland" identity with "less touristy" NL logo
Dutch branding agency Studio Dumbar has designed a new visual identity for the Netherlands featuring a logo that combines the letters NL with a stylised tulip. More
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Facebook rebrands to "create visual distinction" between company and social app
Facebook has launched a new branding for its subsidiary companies, which comprises an all-capital typeface that changes colour depending on the service offered. More
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Volkswagen rebrands with "flat" logo to mark start of electric era
Volkswagen has scrapped its chrome-effect logo for a flat "digital-first" visual identity to mark the "start of a new era", which has been kickstarted with a line of fully electric cars. More
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Summa designs new visual identity for Spanish postal service Correos
Spanish branding agency Summa has subtly rebranded Correos, the Spanish national postal service, with a simplified logo for the digital age and a new typeface. More
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"We wanted to create a symbol" with new minimal BT logo says designer Paul Franklin
London studio Red&White is behind the new minimal logo of telecommunications company BT. Studio founder Paul Franklin told Dezeen that confidence was the key to rebranding the British icon. More
