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Rebrands

  • General Motors logo redesign 2021

    General Motors revamps logo to reflect drive towards "all-electric future"

    American automotive company General Motors has made its first substantial logo change in more than half a century as part of its pivot towards electric vehicles. More

    Jennifer Hahn | 11 January 2021 | Leave a comment
  • Pentagram creates new visual identity for The Moholy-Nagy Foundation

    Design consultancy Pentagram has created new branding for The Moholy-Nagy Foundation, which aims to embody the style and methods that artist and Bauhaus educator László Moholy-Nagy used in his work. More

    Natashah Hitti | 3 January 2021 | Leave a comment
  • Graphics from Sillages Paris rebrand by Dad Agency

    Digital perfumery Sillages Paris receives radical technicolour rebrand

    DAD Agency has eschewed the pared-back palette of traditional perfumeries in favour of kaleidoscopic colours and 3D graphics for its rebrand of independent fragrance start-up Sillages Paris. More

    Jennifer Hahn | 11 December 2020 | Leave a comment
  • Google ditches signature envelope for revamped Gmail logo

    Google ditches signature Gmail envelope in revamped logo

    liThe envelope stamped with the red letter M, which has featured in every Gmail logo since its launch in 2004, has been abandoned as part of a new simplified, multi-coloured brand identity for Google's G Suite tools. More

    Jennifer Hahn | 7 October 2020 | Leave a comment
  • Hem launches new brand identity by Made Thought

    Hem launches new brand identity by Made Thought

    Dezeen promotion: Swedish furniture company Hem has launched a new visual identity featuring shapes based on popular products from its archive. More

    Dezeen staff | 17 September 2020 | Leave a comment
  • Pentagram designs new brand identity for Rolls Royce Motor Cars

    Rolls-Royce unveils "confident but quiet" rebrand by Pentagram

    Pentagram has redesigned Rolls-Royce's visual identity, updating the iconic Spirit of Ecstasy emblem to become the luxury car brand's main logo. More

    Natashah Hitti | 25 August 2020 | Leave a comment
  • Toyota rebrands with 2D logo and abandons wordmark

    Toyota rebrands with flat logo and abandons wordmark

    Toyota Motor Europe has joined numerous other car brands by opting for a flat redesign of its logo with a revised visual identity created by The&Partnership that includes removing its wordmark. More

    Natashah Hitti | 22 July 2020 | Leave a comment
  • Nissan latest car brand to roll out flat logo

    Nissan latest car brand to roll out flat logo

    Japanese car brand Nissan has joined BMW, MINI and Volkswagen in officially replacing its three-dimensional emblem with a flat, two-dimensional logo. More

    Natashah Hitti | 16 July 2020 | Leave a comment
  • Pentagram "future-proofs" Thames & Hudson with latest rebrand

    Pentagram "future-proofs" Thames & Hudson with latest rebrand

    Pentagram has designed a fresh visual identity for publishing house Thames & Hudson that is "part modernisation and part restoration". More

    Natashah Hitti | 3 April 2020 | Leave a comment
  • Nissan flat logo from trademark documents

    Trademark documents reveal Nissan's stylised flat logo

    Japanese car brand Nissan has filed a trademark application for a flat monochrome logo that would see it join other brands opting for minimalist rebrands. More

    Alyn Griffiths | 26 March 2020 | Leave a comment
  • BMW unveils flat logo

    BMW unveils flat logo in first rebrand for two decades

    German car manufacturer BMW has revealed a new minimalist, flat logo with a transparent backdrop. More

    Jennifer Hahn | 5 March 2020 | Leave a comment
  • Durex rebrands with "sex positive" campaign

    Durex rebrands with flat logo and "sex positive" campaign

    Creative agency Havas has designed a new brand identity for British condom manufacturer Durex, which features a flattened logo written in One Night Sans typeface in a bid to challenge "repressive" sexual norms. More

    Natashah Hitti | 18 February 2020 | Leave a comment
  • Snøhetta to work with Wikipedia community on new brand identity

    Snøhetta to work with Wikipedia community on brand identity

    Snøhetta has teamed up with the Wikimedia Foundation to develop a new visual identity for its global organisation that will be generated in partnership with volunteers from around the world. More

    Alyn Griffiths | 23 January 2020 | Leave a comment
  • Rebranded Netherlands NL logo by Studio Dumbar

    Netherlands replaces "tulip Holland" identity with "less touristy" NL logo

    Dutch branding agency Studio Dumbar has designed a new visual identity for the Netherlands featuring a logo that combines the letters NL with a stylised tulip. More

    Alyn Griffiths | 20 November 2019 | Leave a comment
  • Facebook rebrand

    Facebook rebrands to "create visual distinction" between company and social app

    Facebook has launched a new branding for its subsidiary companies, which comprises an all-capital typeface that changes colour depending on the service offered. More

    Kristine Klein | 6 November 2019 | Leave a comment
  • Volkswagen rebrands with "flat" logo to mark start of electric era

    Volkswagen has scrapped its chrome-effect logo for a flat "digital-first" visual identity to mark the "start of a new era", which has been kickstarted with a line of fully electric cars. More

    Natashah Hitti | 12 September 2019 | Leave a comment
  • Summa rebrands Spanish postal service retaining distinctive elements

    Summa designs new visual identity for Spanish postal service Correos

    Spanish branding agency Summa has subtly rebranded Correos, the Spanish national postal service, with a simplified logo for the digital age and a new typeface. More

    Augusta Pownall | 7 June 2019 | Leave a comment
  • BT logo rebrand Red&White studio

    "We wanted to create a symbol" with new minimal BT logo says designer Paul Franklin

    London studio Red&White is behind the new minimal logo of telecommunications company BT. Studio founder Paul Franklin told Dezeen that confidence was the key to rebranding the British icon. More

    Natashah Hitti | 6 June 2019 | Leave a comment
  • Alibaba Sans typeface

    Alibaba offers bespoke typeface to businesses looking to rebrand

    Chinese e-commerce giant Alibaba has released a new custom typeface that its partners, sellers and consumers can use free of charge to establish their own brand identities. More

    Natashah Hitti | 1 May 2019 | Leave a comment
  • Seventy Agency "future proofs" IKEA's iconic blue and yellow logo

    IKEA's iconic blue and yellow logo made "future proof" in subtle redesign by Seventy Agency

    Swedish furniture giant IKEA has unveiled an updated logo, although the changes will only be spotted by those with a keen eye for detail. More

    Natashah Hitti | 25 April 2019 | Leave a comment
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More Rebrands stories

Ten interiors with pastel colours that freshen up the home for spring

Pale yellow dining room with wooden floors

Watch a fly-through of Mars city designed for quarter of a million people

Mars city

Frank Gehry's twisted Luma Arles tower set to open in June

Frank Gehry's twisted Luma Arles tower set to open in June

Phillips Tracey squeezes brick-clad Jupp House onto site of a former garage

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Tommy Rand's self-build house features a CNC-cut spiral staircase

Spiral staircase in Tommy Rand house in Denmark

Delavegacanolasso creates prefabricated Tini home-office cabin

Tini cabin by Delavegacanolasso

Popular jobs

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Ten lush rooftop gardens that serve as tranquil oases above the city

Ten rooftop gardens

A compact black-brick house features in today's Dezeen Weekly newsletter

Dezeen Awards

Dezeen Awards 2021 open for entries

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Highlights

  • The two designs have a similar look

    Graphics


    Winter Olympic logo

    Graphics


    Winter Olympic logo

  • 11-19 Jane Street

    Residential


    David Chipperfield apartments

    Residential


    David Chipperfield apartments

  • Mars city

    Residential


    Mars city fly-through

    Residential


    Mars city fly-through

  • La Comunal workspaces in Barcelona

    Architecture


    Lacol key projects

    Architecture


    Lacol key projects

  • The fragrance is accompanied with a digital artwork

    Highlights


    Digital fragrance

    Highlights


    Digital fragrance

  • Slate staircase in House for a Sea Dog in Genoa by Dodi Moss

    Residential


    Dodi Moss Genoa apartment

    Residential


    Dodi Moss Genoa apartment

  • Residential


    Mars city

    Residential


    Mars city

  • Architecture


    Northeast Africa architecture

    Architecture


    Northeast Africa architecture

  • Wood-clad dining area in Three Blue Ducks restaurant in Melbourne Urbnsurf by Pattern

    Restaurants/bars


    Melbourne surf park restaurant

    Restaurants/bars


    Melbourne surf park restaurant

  • Nendo soap dispenser

    Products


    Nendo soap dispensers

    Products


    Nendo soap dispensers

  • INter Milan logo redesign

    Graphics


    Inter Milan logo

    Graphics


    Inter Milan logo

  • The State Academic Russian Theatre in Kazakhstan

    Hotels


    Soviet architecture in central Asia

    Hotels


    Soviet architecture in central Asia

  • Faulkner Architects designed the house

    Residential


    Lake Tahoe house

    Residential


    Lake Tahoe house

  • A living room with a screw pine tree

    Lookbooks


    Interiors featuring statement plants

    Lookbooks


    Interiors featuring statement plants

  • Sauna Tower in New York State

    Residential


    Sauna tower

    Residential


    Sauna tower

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