Uber "brings back the U" in major rebrand
Uber has scrapped its controversial and confusing "asshole" symbol for a simple wordmark, as part of its new visual identity designed with branding firm Wolff Olins. More
![Uber rebrand by Wolff Olins]()
![]()
Wolff Olins creates visual identity for OMA-designed art gallery in Paris
Branding firm Wolff Olins has created a typeface for Paris gallery Lafayette Anticipations, based on the building's "mechanical" renovation by Dutch studio OMA. More
![Wolff Olins sound-reactive logo]()
Wolff Olins' logo for Oi morphs in response to sounds
British-American branding firm Wolff Olins has created a shapeshifting logo for Brazilian telecoms company Oi that changes colour and form in response to people's voices (+ movie). More
![The new Metropolitan Art Museum logo by Wolff Olins]()
New York's Metropolitan Museum unveils new logo in advance of satellite Met Breuer opening
The Metropolitan Museum of Art has unveiled a new logo designed by British-American branding firm Wolff Olins in advance of its expansion into the former home of the Whitney Museum, which will be known as the Met Breuer. More
![London 2012 Olympics logo by Wolff Olins]()
London 2012 Olympics logo by Wolff Olins
The organisers of the 2012 Olympic Games in London have unveiled their new logo, created by Wolff Olins. More
