Dezeen Magazine

Lee Broom presents 10 years of work on modernist merry-go-round

For this year's Milan design week, Lee Broom has filled a carousel with products he designed over the past decade to celebrate his studio's 10th birthday.

Described by Broom as a "dramatic and modernist interpretation of a fairground carousel", the Time Machine installation is located inside Ventura Projects' new location at the Centrale Station in Milan.

The all-white carousel, which is tucked away inside a dark and derelict vault, forms a stage for an edit for furniture, lighting and accessories from Broom's ten-year career.

His Bright On Bistro chair from 2008, Carpetry Console from 2009, Crystal Bulb designed in 2012 and Drunken Side Table from 2015 have all been reimagined in a completely white colour palette to create a sense of uniformity.

The designer's new Time Machine grandfather clock, made from a monolithic block of Carrara marble, is also presented as a centrepiece for the installation.

Time Machine is Broom's largest Milan installation yet. With it, he wanted to "document the journey of past in a thought-provoking way".

"The Milan presentation has always been very important for me," he said. "I decided I wanted to recreate pieces I had designed over the past ten years in a single colour palette and with new and different finishes which would give a cohesion to the presentation."

"I then explored interesting ways to present my designs which document the journey of the past decade in a thought-provoking way."

Time Machine will be on show from 4 to 9 April as part of Ventura Centrale. Dezeen is media partner for the event, which takes place during this year's Milan design week inside Centrale station and also plays host to IKEA's own festival, an exhibition by Maarten Baas and the latest Material Futures projects from Central Saint Martins.

Broom set up his own design label in 2007. As well as numerous collections of furniture and lighting, he has also completed a variety of retail, hospitality and residential interiors, including a personal shopping suite for Topman and a prostitution-themed restaurant.

Most recently, he created a collection of ceramics for British luxury brand Wedgwood featuring monochrome stripes and colourful detailing reminiscent of postmodernist design.

This impressive back catalogue gained him a place on the inaugural Dezeen Hot List – a guide to the most newsworthy players in architecture and design.

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