Adidas uses Parley ocean plastic to update one of its classic shoe designs

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Adidas uses Parley ocean plastic to update one of its classic shoe designs

As part of its long-standing collaboration with environmental initiative Parley for the Oceans, Adidas has updated one of its classic shoes from the 1990s with yarns made from waste plastic.

The updated EQT Support ADV sneaker – first designed in the 1990s – now features a two-tone upper, which has been knitted from yarns made out of up-cycled plastic waste collected from beaches and coastal communities in the Maldives.

It is the first time that Adidas has used Parley ocean plastic to create a shoe from its Originals range, which is the company's line of heritage products.

"Living in urban areas, our relationship with the health of the earth's oceans is sometimes easy to overlook – this collaboration seeks to create a change," said Adidas.

"The Adidas Originals EQT Support ADV by Parley will celebrate the rebirth of a shoe that was born in the 90s on the foundation of form and function."

Decorated with wave-patterned stitching, the shoe is available in two colour combinations: dark navy and blue, and white and turquoise.

Its moulded heel counter – the section at the back of the shoe – is made from recycled plastic, while the outsole is made from recycled rubber.

The EQT Support ADV is the latest in series of product launches to come out of the longstanding collaboration between Adidas and Parley for the Oceans.

The first Parley Ocean Plastic trainers were unveiled as a prototype during an event at the United Nations headquarters in New York in July 2015.

A few months later, a version that combines the recycled uppers with soles 3D-printed from ocean plastic was also revealed. The trainers were launched in a limited edition of 50 pairs in June 2016, to coincide with World Oceans Day.

More recently, the collaboration has resulted a new version of the brand's Ultra Boost trainer, created by fashion designer Stella McCartney, and a range of swimwear decorated with graphic, oceanic prints.

Parley for the Oceans was founded by Cyril Gutsch in 2012, when he converted his agency from a design company to an environmental organisation "pretty much overnight".

His aim is for the initiative to encourage other creatives to repurpose ocean waste. In an interview with Dezeen last year, he said designers and brands need to wean themselves off the plastic "drug".

"We need to reinvent plastic," he said. "We have to redesign the material, and question some of the product categories. We want to invent our way out of this."

As well as Adidas, Gutsch's company has partnered with G-Star RAW to produce collections of denim garments made using recycled plastic removed from the oceans.

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