Developed with technology company E Ink, the exterior of the colour-changing car is divided up into 240 segments that can be individually controlled.
Commenters weren't completely sold on the project, though one called it a "Great getaway car!"
"This is probably an indication that automobiles are at the end of their cultural significance when automakers only have novelty left as a marketing approach," wrote another.
"Earlier [BMW] models were excellent. New ones? Less so," said a third.
Other stories in this week's newsletter include a public playground in Melbourne that encourages "risk play", MVRDV's design for a library in Wuhan, China and a biophilia-informed meeting facility with "first class" detailing.
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