Design
"Designers tend to be copycats," says Adidas global creative director
Interview: Paul Gaudio is Adidas' first creative director in 15 years, and a key part of the sportswear brand's strategy to use design as a weapon against arch-rival Nike. In this exclusive interview, Gaudio talks to Dezeen about Adidas' experiments in wearable technology, its collaboration with Kanye West and why copying is inevitable in sports design. More about "Designers tend to be copycats," says Adidas global creative director
