Girl attempts to "tame the evil inside" in K Flay music video

Girl attempts to "tame the evil that lurks inside herself" in K Flay music video

Music: Brooklyn director Ken Edge's video for American musician K Flay's FML track follows the journey of a young girl fighting an internal battle between good and evil.

K Flay FML music video by Ken Edge

Edge, who has produced illustrations and Instagram videos for K Flay in the past, was brought on board to create a video for the track that is based around finding balance in life.

K Flay FML music video by Ken Edge

"Initially, Kristine (K Flay) sent me her thoughts behind the meaning of the song," Edge told Dezeen. "It's about how the things we enjoy in life can also sabotage us, but also can lead to great joy and happiness and trying to find a balance between the two being the ultimate goal."

K Flay FML music video by Ken Edge

The designer aimed to capture this "sense of duality", and created trippy visuals and cartoon-like characters using a combination of Cinema4D modelling software and Adobe Premiere.

"I drew a lot of inspiration from the earlier disney films, specifically Dumbo, the tripped-out pink elephants scene has always inspired me," he said.

K Flay FML music video by Ken Edge

"I find it fascinating the things they were allowed to get away within the more trippy sequences not only in Dumbo, but also in Fantasia – sequences that are playful, but malevolent," he continued.

K Flay FML music video by Ken Edge

The video documents a girl travelling through her dream world, where she is experiencing stressful days and alcohol-fuelled nights.

K Flay FML music video by Ken Edge

She is hit over the head by dancing vodka bottles and decapitated by her evil inner-self, before waking up and realising it was a dream.

K Flay FML music video by Ken Edge

"We follow her through a dream world where danger lives among the glitz and glamor," Edge said. "Here she must confront and tame the evil that lurks inside herself."

K Flay FML music video by Ken Edge

With some help from his friend and motions graphic designer Paul Impero, the video took Edge 400 hours over the course of two months to complete.

K Flay's FML is out now on Bummer Picnic Records and is available to purchase on iTunes.