Promotion: French design brand Petite Friture will showcase its furniture, lighting and accessories collections at US interiors trade fair BDNY this month.

Boutique Design New York (BDNY) will return to the Jacob K Javits Center in New York City from 12 to 13 November 2023.

Petite Friture said its products on display at the event will demonstrate the brand's "unconventional design" ethos.

"Our pieces are born of a free-thinking creative process, they radically yet gently occupy the space they are given," said Petite Friture founder and art director Amélie du Passage. "They bring a touch of the unordinary to the ordinary."

"They curve around the rulebook," continued du Passage. "We produce objects that challenge the status quo, that make us smile, that force us to stop and think, that creates a space where we rethink the world."

The Petite Friture lines being shown at BDNY include pieces from its Vertigo Nova lighting and Francis furniture and accessory collections, both designed by long-time collaborator Constance Guisset.

In Vertigo Nova, LEDs are mounted in a sphere of blown glass, producing a soft, dimmable light.

The Francis mirrors and glass tables seek to mimic the effects and patterns caused by painters' brushes resting in water and were made by Constance Guisset who created watercolour artworks and then digitally edited them.

Also on display will be a new wallpaper collection designed by Amsterdam-based Carole Baijings, a fluorescent twist on classic French striped wallpaper.

A modular furniture collection designed by Norwegian studio Mortens & Jonas is among the other pieces set to be showcased.

Named Hoff, it comprises stools and armchairs that can be combined to form a sofa and that are upholstered in Kvadrat fabrics or custom textiles.

The Weekend outdoor furniture range by Studio BrichetZiegler made up of stackable chairs and a table, will also be on display, as well as a wooden edition of the Fromme furniture collection by Tom Chung.

Playful Neotenic lamps designed by American studio Jumbo and the portable Quasar light by Samy Rio will complete the showcase.

The stand will demonstrate how the products can be used in commercial, hospitality or residential settings. Established in 2010, Petite Friture places an emphasis on promoting and nurturing talented designers, both French and international.

"At Petite Friture, we believe in the free-spirited. In those talents with puff: the designers and creatives who design for us exclusive products," said du Passage. "Our job is to cherry-pick and provide them with the space they need to express their skill."

Petite Friture's stand at BDNY 2023 will be in Booth 3107. Those with enquiries should contact Petite Friture US vice president Richard Figueroa.

The photography is courtesy of Petite Friture.

Partnership content

This article was written by Dezeen for Petite Friture as part of a partnership. Find out more about Dezeen partnership content here.