Bradford Shellhammer's Bezar acquired by online retailer Ahalife

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Business news: online design store Bezar has been bought by internet marketplace Ahalife and will disappear as a brand, founder Bradford Shellhammer has announced.

Brooklyn-based Ahalife has acquired 100 per cent of Bezar for an undisclosed sum and visitors to bezar.com are already being redirected to ahalife.com.

The Bezar brand and most of its employees will be subsumed into Ahalife, which was launched five years ago by Shauna Mei.



"Bezar is going away as of right now," Shellhammer told Dezeen. "Our brand and most of our team will be joining forces with Shauna and her team in Brooklyn."

Shellhammer added: "I'll be staying on as an adviser to Shauna and her team."

Bradford Shellhammer portrait
Bradford Shellhammer launched Bezar in January 2015 as a marketplace for emerging designers

Bezar was launched in January 2015 by Shellhammer as a platform for emerging designers.

In October 2015, the company announced the addition of a digital marketplace to add to its pop-up and flash sales.

Shellhammer said the acquisition made sense since Ahalife has a far bigger range of products and international reach.



"Ahalife is truly a global company," he said. "Their marketplace has 30,000 products, which is many, many, many more than Bezar has. And they sell globally, whereas Bezar is 100 per cent US focused."

Bezar acquired by Ahalife
Visitors to bezar.com are already being redirected to ahalife.com

He added: "They have makers and designers based in 45 different countries, whereas all our designers are based in the US. Ahalife ships to over 200 countries worldwide. Hopefully this will open up 199 new markets that our designers didn't have access to."

Shellhammer previously co-founded Fab.com with Jason Goldberg in 2011 as a gay dating platform, then quickly relaunched to sell home decor products via a flash-sales concept.

He left Fab in 2013 to set up Bezar, while Goldberg acquired Finnish brand One Nordic to set up online retailer Hem in 2014.

Last year Fab was bought by manufacturing company PCH, which aims to turn the site into "the Netflix of design".

  • That was fast!

  • wags

    Guy jumps from one thing to another. Jumping on whichever venture yields the most money.

  • spadestick

    More egotistical maniacs running the marketplace with sheer stupidity. If Bezar was your competitor, and making a lot of money with that name, you would take over silently but leave the brand intact, and realise that a backward name like “Ahalife” can still deal with the rest of the unlearned world, but will not make it in the US.

    Nothing wrong with that… Consolidation and assimilating companies into monopolies are for hive-mind civilisations like bees and worker ants, which unfortunately could be closer to the truth than fiction.