Rebrands
Facebook rebrands to “create visual distinction” between company and social app
Volkswagen rebrands with “flat” logo to mark start of electric era
Alibaba offers bespoke typeface to businesses looking to rebrand
IKEA’s iconic blue and yellow logo made “future proof” in subtle redesign by Seventy Agency
Mastercard drops name from logo in subtle brand refresh by Pentagram
Stockholm Design Lab creates “timeless” visual identity for Nobel Prize
Barcelona simplifies crest to promote the team in “the world of digital media”
Wolves football club unveils new visual identity featuring 3D wolf head
Céline drops accent to better resemble original 1960s logo
Design Museum unveils new visual identity for Designs of the Year awards
Nike’s updated Track + Field branding is based on acceleration arrows
Scouts’ new visual identity designed to diversify membership
Summa designs new visual identity for Spanish postal service Correos
“We wanted to create a symbol” with new minimal BT logo says designer Paul Franklin
Raeburn announces new name and logo for brand’s 10th anniversary
Pentagram deconstructs Slack’s hashtag logo in rebrand
Pentagram and Map create bold visual identity for Graphcore’s computer hardware
Pentagram evokes speed with branding for online car shop Vroom
Uber “brings back the U” in major rebrand
Pentagram rebrands John Lewis and Waitrose to emphasise partnership
Tiger of Sweden’s brand identity updated for the 21st century
New York Times redesigns website to catch up with mobile offering
Pentagram designs rebrand for Battersea Dogs & Cats Home
