Discus-thrower Derek Derenalagi competes using a custom frame that's specially designed to meet strict rules for Paralympic athletics, which state that any equipment can be used so long as he can get set up and ready to compete within 60 seconds. More »
Dezeen Wire: psychology is on an equal footing with technological advances when designing sportswear to improve an athlete's performance, Nike's creative director for the Olympics Martin Lotti told the audience at a talk hosted by Dezeen editor-in-chief Marcus Fairs at the Nike+ House of Innovation at Selfridges last night.
"It's not just about lightweight," he said. "It's about looking good as well as the psychological element. We see performance on all levels: environmental performance, psychological performance, physical performance." More »
Movie: the base and sock lining of these lightweight football boots by Nike are made of castor beans, as explained in our next movie with the brand’s global creative director for the Olympics Martin Lotti ahead of this evening’s exclusive event at the Nike+ House of Innovation at Selfridges. More »
Movie: basketball games have become so aggressive that sports brand Nike decided to include combat pads in its latest kit, explains the brand's global creative director for the Olympics Martin Lotti in the next Dezeen movie in anticipation of tomorrow’s exclusive event at the Nike+ House of Innovation. More »
Movie: Nike's global creative director for the Olympics Martin Lotti presents the Nike Zoom Superfly R4 sprinting shoe inspired by suspension bridges in this next movie filmed by Dezeen in anticipation of Thursday's exclusive event at the Nike+ House of Innovation. More »
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