Winner: Graphic design of the year 2025. Rikako Nagashima (village®) has designed Irreversible Scale for Kvadrat, a series of rolled calendars.

This project was presented as part of Kvadrat's 'ReThink' textile project on sustainability.

"We designed a visual communication tool for internal and external use that symbolically conveys the company's commitment to decarbonisation over the long term, targeting a broad audience including their employees, business partners and design industry professionals," said Rikako Nagashima.

Irreversible Scale is a set of rolled calendars that communicates Kvadrat's decarbonisation goals and the irreversibility of finite resources and time and addresses the "irreversibility of time and resources" through graphic design and spatial experience.

The stack of rolled calendars in the left frame decreases one by one each year, gradually revealing Kvadrat's four-phase decarbonisation targets printed on the back of the frame.

Judges comments: "The client's sustainability targets are committed in this analogue graphic design project. The fact that the information is communicated in a tangible print format, rather than digital, holds the client's targets to account and evolves to reveal their achievements over a finite period of time. The visual language is calm and confident."

Studio: Rikako Nagashima (village®) for Kvadrat
Project: Irreversible Scale