Dezeen Magazine

10 logo designs that made headlines

This week US First Lady Melania Trump created a logo for her children's initiative, which prompted this look back at 10 logo designs that made the headlines on Dezeen.

Be Best by Melania Trump

Melania Trump reportedly designed this logo for the Be Best initiative, a policy dedicated to promoting positivity on social media, herself.

Favouring clean lines and "wanting something that would appeal to children," President Trump's wife opted for a simple design that appears to be written using a flat-tipped marker pen.

Pringles by Creative Equals

To coincide with International Women's Day 2018, Creative Equals swapped the leading male figures for women, in the logos of some of the world's leading brands.

The organisation, which aims to promote diversity in the creative industries, wanted the visual campaign to imagine the world "through an equal lens".

Donald Trump by Tucker Viemeister 

American industrial designer Tucker Viemeister designed a logo for Donald Trump, ahead of him becoming the Republican party's official presidential nominee.

Resembling the swastika symbol used by the Nazis, the logo was intended to reflect the billionaire's "racist hate-mongering", while starkly contrasting with Michael Bierut's design for Hillary Clinton.

Lufthansa by Ronald Wild

In its first logo redesign for over 50 years, German airline Lufthansa changed its 100-year-old logo from yellow to blue, prompting industrial designer Clemens Weisshaar to label it as a "design belly flop of epic dimensions".

The logo, which depicts a stylised flying crane inside a circle, was first created by German architect and designer Otto Firle for Deutsche Luft-Reederei (DLR), Lufthansa's predecessor.

Hillary Clinton by Michael Bierut

The logo for Hillary Clinton's US presidential campaign was created by American designer Michael Bierut, partner at design consultancy Pentagram.

Following the election, Bierut expressed his sorrow that the simple "H" with an arrow through the middle was not enough to help Clinton win the election.

Battersea by Pentagram

Wanting to present itself "as both a compassionate caregiver and a leading authority in animal welfare," dog and cat charity Battersea, as it's now known, commissioned Pentagram to provide it with a new visual identity and brand strategy.

It resulted in a "family" of hand-drawn logos of different breeds of cats and dogs, each devoid of facial features yet retaining "a strong sense of individuality."

News: Juventus logo redesign

Juventus by Interbrand

Interbrand's reinvention of Italian football club Juventus' logo, titled Black and White and More, caused uproar amongst fans.

The minimalist rebrand replaced the original logo that featured the silhouette of a charging bull with two J-like stripes.

Dezeen adopts hand-drawn logo to celebrate Jean Jullien collaboration

Dezeen by Jean Jullien

In celebration of Dezeen's 2018 film about Emeco, Jean Jullien recreated Swiss designer and typographer Micha Weidmann's original Dezeen logo in his trademark hand-drawn style.

Jullien's illustrations are also showcased in the animated film, which explores products from across Emeco's 75-year history.

Best and worst Olympics logos since the 1920s | Dezeen

2016 Olympics by Tatil

The five interlinked rings created by Pierre de Coubertin for the Olympics have been included in many of the graphics for the games.

Legendary graphic designer Milton Glaser gave the 2016 Olympic logo, design by Brazilian agency Tatil, the nod of approval saying it "feels like something new."

It's Not Warming, It's Dying by Milton Glaser

For the It's Not Warming, It's Dying campaign Milton Glaser, the graphic designer behind the ubiquitous I heart NY logo, created a simple visual comprising a green disk obscured by black smoke.

The campaign aims to create a greater sense of urgency around climate change using an image that suggests an aerial view of the Earth with only a narrow band of life remaining.