Interview
Braun philosophy is about "reducing the bling-bling" says designer Dietrich Lubs
A protégé of Dieter Rams, Dietrich Lubs was responsible for some of Braun's most influential products. As Dezeen and Braun launch a limited-edition collaborative watch, he speaks exclusively about his minimalist approach and explains why he was happy for Apple to repurpose his designs. More about Braun philosophy is about "reducing the bling-bling" says designer Dietrich Lubs