Uber's new identity, which was designed by the company's CEO and launched earlier this year




After launching in 2009 as a black car service for 100 friends in San Francisco, Uber has transformed the taxi industry and is 94 in our Hot List. It hit the headlines this year after announcing that it is testing driverless car technology and prompting a wider debate about the future of transportation in cities.

Further controversy was caused when the taxi app – which is the 23rd brand in our list – revealed its new logo. Described as looking like an "asshole", the rebrand was widely criticised and was followed by the resignation of the company's head of design.

Top posts:

1. Uber rebrands with location-specific "asshole" logos based on bathroom tiles

2. Uber's head of design steps down following controversial rebrand

3. Designers create alternatives to controversial Uber rebrand

4. "I thought Apple and Foster + Partners were capable of more"

5. "Narratives have replaced the art of architecture"

Website: www.uber.com
Tag: Uber