Prada | Dezeen Hot List
Mesh catwalk by AMO for Prada's SS17 collection. Photograph by Agostino Osio

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Prada

Italian fashion house Prada has a close relationship with Dutch architect OMA and its research arm AMO, and its position on our Hot List is almost entirely down to the work the brand has done with the sister companies and their founder, Rem Koolhaas.

The collaboration dates back years: in 2009 OMA designed Prada Transformer, a travelling tetrahedric performance space, and before that OMA designed landmark "epicenter" stores for the brand in New York and Los Angeles.

For architecture fans, the key event this year was the opening of the Fondazione Prada, an OMA-designed arts complex housed in new and restored buildings in Milan, paid for by the brand's cultural foundation.

However Fondazione Prada has been so popular we have given it its own entry on our Dezeen Hot List, where it sits at on seven in our ranking of institutions.

Instead it is AMO-designed runway shows that secure Prada their spot on our fashion list, and which take place at the Fondazione Prada.

Particularly popular was the scenography created for the Autumn Winter 2016 shows. These took place in an auditorium based on theatres used for the public trials of heretics.

Also popular was the Spring Summer 2016 show, which took place beneath translucent plastic stalactites, and the Spring Summer 2017 presentation, which opted for a steel mesh ramp any psychedelic lighting.


Top posts:

1. AMO builds public penance theatre for Prada's Autumn Winter 2016 fashion shows

2. AMO "highlights the attitude of Prada" with graphical campaign video

3. AMO installs translucent "stalactites" above Prada Spring Summer 2016 catwalk

4. AMO installs sloping mesh catwalk for Prada fashion show

5. AMO simulates an infinite catwalk for Prada menswear show

Website: www.prada.com
Tag: Prada